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wp.org search vs our merit ranking: “woocommerce cross sell”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “woocommerce cross sell”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WPC Smart Linked Products – Upsells & Cross-sells for WooCommerce shows at wp.org #11 but places #23 on merit, a gap of 12 places. Its 700+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder places #8 on merit, 4.9★ from 4,515 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Related Products – Create Upsells, Cross-sells, and Product Recommendations for WooCommerce 10K+ · 4.6★ (82) wp.org #1 2 Product Feed Manager for WooCommerce – RexFeed – Sell on 200+ Shopping Channels 10K+ · 4.8★ (257) wp.org #2 ↑4 3 PDF Invoices & Packing Slips for WooCommerce 300K+ · 5.0★ (1,866) wp.org #3 ↑1 4 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #5 ↑2 wp.org ranks it 1 place below merit 5 Event Booking Manager for WooCommerce – Sell Tickets, Event Registration, RSVP & Event Calendar 7K+ · 4.5★ (167) wp.org #4 ↓2 wp.org ranks it 1 place above merit 6 Side Cart Woocommerce | Woocommerce Cart 70K+ · 4.9★ (453) wp.org #6 ↓3 7 Sliding Cart for WooCommerce by FunnelKit – Skip Cart & Reach WooCommerce Checkout Faster 30K+ · 5.0★ (111) wp.org #7 ↓2 8 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4,515) wp.org #13 wp.org ranks it 5 places below merit 9 WP Event Manager – Events Calendar, Registrations, Sell Tickets with WooCommerce 20K+ · 4.0★ (250) wp.org #9 10 Product Bundle Builder for WooCommerce 6K+ · 4.8★ (61) wp.org #8 ↑2 wp.org ranks it 2 places above merit 11 ShopEngine – All-in-One Elementor WooCommerce Builder with eCommerce Templates & Woo Widgets 100K+ · 4.6★ (212) wp.org #12 ↓4 wp.org ranks it 1 place below merit 12 Upsell Funnel Builder for WooCommerce – Create Upsells, Cross-Sells, Order Bumps, Frequently Bought, and Popups. 2K+ · 4.7★ (116) wp.org #10 ↑1 wp.org ranks it 2 places above merit 13 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #15 ↑7 wp.org ranks it 2 places below merit 14 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #19 ↓4 wp.org ranks it 5 places below merit 15 WPC Product Bundles for WooCommerce 30K+ · 4.4★ (220) wp.org #20 ↑3 wp.org ranks it 5 places below merit 16 WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer 10K+ · 4.8★ (54) wp.org #18 ↑3 wp.org ranks it 2 places below merit 17 ShopMagic – email automation for WordPress 10K+ · 4.6★ (78) wp.org #24 ↓5 wp.org ranks it 7 places below merit 18 Variation Swatches for WooCommerce – Color, Image & Size Swatches 200K+ · 4.6★ (51) wp.org #23 ↓3 wp.org ranks it 5 places below merit 19 Variation Swatches for WooCommerce 50K+ · 3.7★ (59) wp.org #21 ↑3 wp.org ranks it 2 places below merit 20 SaffireTech Bulk Edit Upsells and Cross-Sells for WooCommerce 200+ · 4.2★ (10) wp.org #17 ↓1 wp.org ranks it 3 places above merit 21 Wishlist for WooCommerce 800+ · 4.7★ (6) wp.org #22 wp.org ranks it 1 place below merit 22 Payment Gateway for Authorize.net for WooCommerce 900+ · 5.0★ (3) wp.org #14 wp.org ranks it 8 places above merit 23 WPC Smart Linked Products – Upsells & Cross-sells for WooCommerce 700+ · 5.0★ (2) wp.org #11 ↑1 wp.org ranks it 12 places above merit 24 Salevo Boost Sales for WooCommerce – Set up Up-Sells & Cross-Sells Popups & Auto Apply Coupon 200+ · 3.4★ (9) wp.org #16 ↑1 wp.org ranks it 8 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.