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wp.org search vs our merit ranking: “woocommerce sendy”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “woocommerce sendy”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

TuskCode's Checkout for Sendy on WooCommerce shows at wp.org #8 but places #16 on merit, a gap of 8 places. Its 30+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Bit Flows: AI Agent Automation & Integrations for Forms, CRM, eCommerce, Google Sheets, and More places #9 on merit, 4.9★ from 64 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4699) wp.org #2 ↑2 1 too low 2 MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ · 4.8★ (438) wp.org #4 ↓1 2 too low 3 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #3 ↓1 4 Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ · 4.8★ (209) wp.org #6 2 too low 5 Uncanny Automator – MCP Server & AI Automation for Claude & ChatGPT 40K+ · 4.9★ (157) wp.org #9 ↑2 4 too low 6 FuseWP – WordPress User Sync to Email List & Marketing Automation (Mailchimp, Constant Contact, ActiveCampaign etc.) 2K+ · 4.9★ (25) wp.org #5 1 too high 7 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #10 ↓1 3 too low 8 Sendy 300+ · 0.0★ (0) wp.org #1 7 too high 9 Bit Flows: AI Agent Automation & Integrations for Forms, CRM, eCommerce, Google Sheets, and More 1K+ · 4.9★ (64) wp.org #16 7 too low 10 Giveaways and Contests by RafflePress – Get More Website Traffic, Email Subscribers, and Social Followers 20K+ · 3.9★ (43) wp.org #13 ↑1 3 too low 11 Thrive Automator 10K+ · 5.0★ (5) wp.org #7 4 too high 12 SweepWidget – Giveaway, Contest, Sweepstakes, Competition & Photo Contest Plugin 100+ · 4.3★ (14) wp.org #17 5 too low 13 Convertful – Your Ultimate On-Site Conversion Tool 3K+ · 4.3★ (6) wp.org #14 ↓1 1 too low 14 Sendy Widget 600+ · 4.7★ (3) wp.org #12 2 too high 15 Solace Extra 10K+ · 0.0★ (0) wp.org #11 ↓1 4 too high 16 TuskCode's Checkout for Sendy on WooCommerce 30+ · 5.0★ (1) wp.org #8 8 too high 17 Integration of Sendy with WooCommerce 100+ · 4.0★ (3) wp.org #21 4 too low 18 L Lock Downloads to IP for Woocommerce 10+ · 0.0★ (0) wp.org #18 19 Send Data from any wp form to Google Sheets, Mailchimp, Notion, Slack & More – EasyLink Automations 10+ · 0.0★ (0) wp.org #19 20 FlowSync – Sync WordPress Users to Any CRM (HubSpot, Pipedrive, Brevo, Zoho & SuiteCRM) 20+ · 5.0★ (1) wp.org #15 5 too high 21 KleverList: Simplified WooCommerce Customer Sync 10+ · 0.0★ (0) wp.org #20 1 too high 22 W Woo Sendy Subscriptions 10+ · 5.0★ (1) wp.org #22

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.