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wp.org search vs our merit ranking: “wordpress beginners”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wordpress beginners”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Hostinger Reach – AI-Powered Email Marketing for WordPress shows at wp.org #5 but places #21 on merit, a gap of 16 places. Its 1M+ installs carry it up the search order; its 5.0★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #1 2 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #2 3 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1917) wp.org #3 4 WP 2FA – Two-factor authentication for WordPress 100K+ · 4.7★ (184) wp.org #4 5 Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4940) wp.org #6 1 too low 6 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #7 ↑2 1 too low 7 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #8 ↑4 1 too low 8 Advanced File Manager – Ultimate File Manager for WordPress And Document Library Solution 100K+ · 4.8★ (442) wp.org #9 ↓1 1 too low 9 Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ · 4.9★ (4358) wp.org #10 ↓3 1 too low 10 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #11 1 too low 11 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #14 3 too low 12 Orbit Fox: Duplicate Page, Menu Icons, SVG Support, Cookie Notice, Custom Fonts & More 100K+ · 4.8★ (317) wp.org #12 ↓2 13 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4515) wp.org #17 ↓4 4 too low 14 Advanced WordPress Reset – Debug, Recover & Reset WP 10K+ · 4.9★ (1233) wp.org #22 ↑1 8 too low 15 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #16 ↑2 1 too low 16 Contact Form & SMTP Plugin for WordPress by PirateForms 30K+ · 4.7★ (223) wp.org #18 ↓3 2 too low 17 CAPTCHA 4WP – Antispam CAPTCHA solution for WordPress 100K+ · 3.2★ (269) wp.org #15 ↓1 2 too high 18 ShopMagic – email automation for WordPress 10K+ · 4.6★ (78) wp.org #21 ↓5 3 too low 19 WP Call Button – Easy Click to Call Button for WordPress 40K+ · 4.7★ (69) wp.org #20 1 too low 20 Iks Menu – WordPress Category Accordion Menu & FAQs 10K+ · 5.0★ (27) wp.org #19 1 too high 21 Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ · 5.0★ (8) wp.org #5 16 too high 22 Chartify – WordPress Chart Plugin 3K+ · 4.9★ (28) wp.org #24 ↓7 2 too low 23 Header Footer Builder for Elementor 30K+ · 5.0★ (5) wp.org #13 ↑9 10 too high 24 SMTP for Amazon SES – YaySMTP 3K+ · 4.2★ (10) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.