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wp.org search vs our merit ranking: “wordpress cookie consent plugin”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wordpress cookie consent plugin”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Kansleri Cookie Consent shows at wp.org #7 but places #20 on merit, a gap of 13 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

iubenda | All-in-one Compliance for GDPR / CCPA Cookie Consent + more places #10 on merit, 4.7★ from 397 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #1 2 CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice) 1M+ · 4.8★ (3236) wp.org #2 3 Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ · 4.8★ (3026) wp.org #3 4 Real Cookie Banner: GDPR & ePrivacy Cookie Consent 100K+ · 4.9★ (492) wp.org #5 1 too low 5 GDPR Cookie Compliance – Cookie Banner, Cookie Consent, Cookie Notice for CCPA, EU Cookie Law 300K+ · 4.6★ (205) wp.org #4 1 too high 6 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #8 2 too low 7 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3157) wp.org #9 ↑1 2 too low 8 WPLP Cookie Consent – Cookie Banner & Consent Management for GDPR, CCPA & Google Consent Mode 9K+ · 4.6★ (52) wp.org #6 2 too high 9 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #14 5 too low 10 iubenda | All-in-one Compliance for GDPR / CCPA Cookie Consent + more 200K+ · 4.7★ (397) wp.org #19 9 too low 11 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #10 ↑4 1 too high 12 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #13 ↓3 1 too low 13 Cookiebot – Cookie Banner & Cookie Consent for GDPR, CCPA & Google Consent Mode 100K+ · 4.4★ (440) wp.org #20 7 too low 14 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #21 ↓1 7 too low 15 Beautiful Cookie Consent Banner 40K+ · 4.5★ (95) wp.org #17 ↓1 2 too low 16 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #22 ↑3 6 too low 17 WPConsent – Cookie Banner & Cookie Consent for Privacy Compliance (GDPR / CCPA / EU Compliance Cookie Notice) 200K+ · 4.8★ (85) wp.org #18 ↓1 1 too low 18 WF Cookie Consent 10K+ · 5.0★ (27) wp.org #15 ↓1 3 too high 19 Pressidium Cookie Consent 10K+ · 4.7★ (40) wp.org #16 ↓1 3 too high 20 Kansleri Cookie Consent 1K+ · 5.0★ (7) wp.org #7 13 too high 21 Termly – GDPR/CCPA Cookie Consent Banner 80K+ · 3.6★ (205) wp.org #23 ↓2 2 too low 22 CookieAdmin – Cookie Consent Banner 400K+ · 5.0★ (4) wp.org #11 ↑1 11 too high 23 Lightweight Cookie Notice – Cookie Banner for Cookie Consent 5K+ · 5.0★ (4) wp.org #24 ↓2 1 too low 24 WP Consent API 200K+ · 5.0★ (2) wp.org #12 ↑1 12 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.