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wp.org search vs our merit ranking: “wordpress right to left”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wordpress right to left”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

B

Ranked above its merit

Bitron Right of Withdrawal shows at wp.org #15 but places #23 on merit, a gap of 8 places. Its 400+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #1 2 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2146) wp.org #3 1 too low 3 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #4 ↓1 1 too low 4 No Right Click Images 20K+ · 4.7★ (52) wp.org #2 2 too high 5 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #5 ↑6 6 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1139) wp.org #8 ↓2 2 too low 7 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #6 ↓1 1 too high 8 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #9 ↑5 1 too low 9 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #11 ↓3 2 too low 10 FancyBox for WordPress 30K+ · 4.6★ (92) wp.org #7 3 too high 11 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (202) wp.org #12 ↓3 1 too low 12 Parsi Date | بسته فارسی ساز وردپرس و ووکامرس پارسی دیت 100K+ · 4.6★ (131) wp.org #10 ↑5 2 too high 13 Translate WordPress – Google Language Translator 100K+ · 4.7★ (620) wp.org #17 4 too low 14 Max Mega Menu 300K+ · 4.8★ (883) wp.org #21 ↓2 7 too low 15 Click to Chat – HoliThemes 600K+ · 4.8★ (131) wp.org #14 ↓4 1 too high 16 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #13 ↓9 3 too high 17 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #22 5 too low 18 wpDataTables – WordPress Data Table, Dynamic Tables & Table Charts Plugin 60K+ · 4.5★ (449) wp.org #23 ↓1 5 too low 19 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2409) wp.org #19 20 Broken Link Checker 500K+ · 3.8★ (605) wp.org #18 ↑3 2 too high 21 Email Templates Customizer and Designer for WordPress and WooCommerce 20K+ · 4.6★ (133) wp.org #24 3 too low 22 Smooth Back To Top Button 40K+ · 4.9★ (31) wp.org #20 ↓2 2 too high 23 B Bitron Right of Withdrawal 400+ · 5.0★ (4) wp.org #15 ↓2 8 too high 24 WP ESIGNATURE RTL (Right to Left) 100+ · 0.0★ (0) wp.org #16 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.