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wp.org search vs our merit ranking: “wordpress translation services”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wordpress translation services”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WooCommerce Tax (formerly WooCommerce Shipping & Tax) shows at wp.org #6 but places #22 on merit, a gap of 16 places. Its 500K+ installs carry it up the search order; its 2.1★ average from 106 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Translate WordPress – Google Language Translator places #12 on merit, 4.7★ from 620 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #1 2 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #2 3 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #3 4 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #4 5 Translate WordPress with Weglot 2.0 – Multilingual AI Translation 50K+ · 4.8★ (1940) wp.org #7 ↓2 2 too low 6 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #5 ↑1 1 too high 7 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #9 ↓1 2 too low 8 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229) wp.org #8 ↑3 9 MC4WP: Mailchimp for WordPress 1M+ · 4.8★ (1498) wp.org #10 ↓1 1 too low 10 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (874) wp.org #13 3 too low 11 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #14 ↑4 3 too low 12 Translate WordPress – Google Language Translator 100K+ · 4.7★ (620) wp.org #16 ↓2 4 too low 13 FG Joomla to WordPress 7K+ · 4.7★ (336) wp.org #15 ↑6 2 too low 14 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #20 ↓8 6 too low 15 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #17 ↓2 2 too low 16 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #22 ↓3 6 too low 17 Widgets for Google Reviews 1M+ · 4.9★ (2667) wp.org #21 4 too low 18 Filter Everything — WordPress & WooCommerce Filters 50K+ · 4.6★ (154) wp.org #18 ↓1 19 MapPress – Google Maps, OpenStreetMap & Leaflet 30K+ · 4.7★ (147) wp.org #23 4 too low 20 AI Translation For TranslatePress 10K+ · 4.8★ (69) wp.org #24 ↓2 4 too low 21 Translate and boost SEO – Automatic AI translation – wpLingua 2K+ · 4.9★ (33) wp.org #19 ↓3 2 too high 22 WooCommerce Tax (formerly WooCommerce Shipping & Tax) 500K+ · 2.1★ (106) wp.org #6 ↑1 16 too high 23 Ray Enterprise Translation 7K+ · 2.6★ (48) wp.org #12 11 too high 24 Universally – AI Translation & Multilingual SEO: Translate Your Site into 110+ Languages 30K+ · 5.0★ (1) wp.org #11 ↓1 13 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.