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wp.org search vs our merit ranking: “wordpress widget rotator”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wordpress widget rotator”, we and wp.org disagree on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Ultra Addons Lite for Elementor shows at wp.org #5 but places #14 on merit, a gap of 9 places. Its 700+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Slider by 10Web – Responsive Image Slider places #9 on merit, 4.5★ from 289 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Slider by Soliloquy – Responsive Image Slider for WordPress 30K+ · 4.7★ (1025) wp.org #2 1 too low 2 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #3 1 too low 3 Easy Testimonial Slider and Form 700+ · 4.8★ (5) wp.org #1 2 too high 4 Quads Ads Manager for Google AdSense 20K+ · 4.9★ (1087) wp.org #10 6 too low 5 AdPlugg WordPress Ad Plugin 400+ · 4.4★ (36) wp.org #4 1 too high 6 Newsletters 2K+ · 4.7★ (246) wp.org #8 2 too low 7 Stars Testimonials — Responsive Reviews & Star Ratings 1K+ · 4.8★ (65) wp.org #7 8 Ditty – Responsive News Tickers, Sliders, and Lists 30K+ · 4.6★ (106) wp.org #18 10 too low 9 Slider by 10Web – Responsive Image Slider 10K+ · 4.5★ (289) wp.org #23 14 too low 10 Wicked Folders – Folder Organizer for Pages, Posts, and Custom Post Types 20K+ · 4.9★ (56) wp.org #20 10 too low 11 SmartText Rotator – Add Motion to Your Words 1K+ · 3.5★ (11) wp.org #6 5 too high 12 WP AdCenter – Ad Manager & Adsense Ads 900+ · 4.5★ (10) wp.org #15 ↓1 3 too low 13 IssueM 600+ · 4.1★ (13) wp.org #22 9 too low 14 Ultra Addons Lite for Elementor 700+ · 0.0★ (0) wp.org #5 9 too high 15 WPBITS Addons For Elementor Page Builder 2K+ · 5.0★ (2) wp.org #9 6 too high 16 Random Image Block for Block Editor 100+ · 3.8★ (4) wp.org #13 3 too high 17 Easy Rotator 10+ · 0.0★ (0) wp.org #11 6 too high 18 W Wbcom Designs – WB Ad Manager 300+ · 0.0★ (0) wp.org #12 6 too high 19 Smart Ad Engine with Report 60+ · 0.0★ (0) wp.org #14 ↑1 5 too high 20 DinoPack for Elementor 20+ · 0.0★ (0) wp.org #21 1 too low 21 Ad Fuz – AI Ad Manager, Ad Inserter, Popup Ads & Banner Rotator — · 5.0★ (1) wp.org #17 4 too high 22 Pixels Core Creative Tools for Elementor — · 0.0★ (0) wp.org #24 2 too low 23 FlexiWords 10+ · 5.0★ (1) wp.org #19 4 too high 24 WP URLs Shortener + Social icons [Official] 10+ · 1.0★ (1) wp.org #16 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.