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wp.org search vs our merit ranking: “words per minute”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “words per minute”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

GovernDocs Document Management – Agenda, Minutes, Meetings, Reports & more shows at wp.org #9 but places #20 on merit, a gap of 11 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Site Reviews places #11 on merit, 4.9★ from 378 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1,668) wp.org #1 2 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,233) wp.org #3 wp.org ranks it 1 place below merit 3 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (334) wp.org #4 ↓1 wp.org ranks it 1 place below merit 4 Linguator – AI Auto Translate & Create Multilingual Sites 3K+ · 4.6★ (20) wp.org #2 wp.org ranks it 2 places above merit 5 Quiz Maker by AYS 20K+ · 4.9★ (601) wp.org #7 ↑3 wp.org ranks it 2 places below merit 6 The Events Calendar 600K+ · 4.2★ (2,463) wp.org #6 ↓2 7 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (876) wp.org #8 wp.org ranks it 1 place below merit 8 Translate WordPress with Weglot 2.0 – Multilingual AI Translation 50K+ · 4.8★ (1,941) wp.org #11 ↓4 wp.org ranks it 3 places below merit 9 Easy MCP AI – Connect Claude to WordPress: MCP Server for ChatGPT & AI Agents 30K+ · 4.9★ (16) wp.org #5 wp.org ranks it 4 places above merit 10 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #13 ↑7 wp.org ranks it 3 places below merit 11 Site Reviews 60K+ · 4.9★ (378) wp.org #17 ↓4 wp.org ranks it 6 places below merit 12 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 4K+ · 5.0★ (24) wp.org #10 ↓2 wp.org ranks it 2 places above merit 13 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #20 wp.org ranks it 7 places below merit 14 LukasApps CAPTCHA tools for Contact Form 7 100K+ · 4.1★ (48) wp.org #15 wp.org ranks it 1 place below merit 15 Read More Without Refresh 20K+ · 4.2★ (55) wp.org #18 ↑1 wp.org ranks it 3 places below merit 16 Newsletters, Email Marketing, SMS and Popups by Omnisend 100K+ · 4.8★ (17) wp.org #14 wp.org ranks it 2 places above merit 17 Search Analytics for WP – Site Search Tracking 3K+ · 5.0★ (30) wp.org #19 ↓1 wp.org ranks it 2 places below merit 18 MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31) wp.org #22 wp.org ranks it 4 places below merit 19 WP Date and Time Shortcode 10K+ · 4.9★ (31) wp.org #23 wp.org ranks it 4 places below merit 20 GovernDocs Document Management – Agenda, Minutes, Meetings, Reports & more 100+ · 5.0★ (1) wp.org #9 ↓3 wp.org ranks it 11 places above merit 21 Sam Reading Time 70+ · 5.0★ (1) wp.org #12 ↓3 wp.org ranks it 9 places above merit 22 F FameTheme Demo Importer 30K+ · 5.0★ (1) wp.org #16 ↑1 wp.org ranks it 6 places above merit 23 BoardScribe – Accessible Board Meeting Agendas and Minutes 30+ · 5.0★ (1) wp.org #21 ↓9 wp.org ranks it 2 places above merit 24 AI Marketing Expert — AI Email Marketing, AI Content Generator, SEO Analyzer, AI Workflow Automation, Social Media & Ai Chatbot 2K+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.