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wp.org search vs our merit ranking: “wp app”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wp app”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

App for Cloudflare® shows at wp.org #13 but places #24 on merit, a gap of 11 places. Its 1K+ installs carry it up the search order; its 4.7★ average from 14 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #1 2 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #2 ↑1 3 WP 2FA – Two-factor authentication for WordPress 100K+ · 4.7★ (184) wp.org #3 ↑2 4 WP Chat App 100K+ · 4.9★ (222) wp.org #4 5 WP Data Access – App Builder for Tables, Forms, Dashboards, Charts & Maps 10K+ · 4.9★ (88) wp.org #5 ↑1 6 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #6 ↑2 7 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #7 8 Social Chat – Click To Chat App Button 200K+ · 4.9★ (696) wp.org #9 ↑4 1 too low 9 PWA for WP – Progressive Web Apps Made Simple 10K+ · 4.6★ (230) wp.org #8 ↑4 1 too high 10 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #10 11 WP Recipe Maker 50K+ · 5.0★ (357) wp.org #12 ↓3 1 too low 12 WP Rollback – Rollback Plugins and Themes 200K+ · 4.9★ (215) wp.org #11 ↓2 1 too high 13 WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966) wp.org #19 6 too low 14 WP Table Builder – Drag & Drop Table Builder 50K+ · 4.8★ (681) wp.org #20 ↑1 6 too low 15 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #15 ↑2 16 WP Event Manager – Events Calendar, Registrations, Sell Tickets with WooCommerce 20K+ · 4.0★ (250) wp.org #14 ↓6 2 too high 17 WP Hide & Security Enhancer 50K+ · 4.3★ (275) wp.org #16 ↑8 1 too high 18 Kadence Security – Password, Two Factor Authentication, and Brute Force Protection 700K+ · 4.6★ (3992) wp.org #23 5 too low 19 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #24 5 too low 20 WP Migrate Lite – Migration Made Easy 200K+ · 4.2★ (318) wp.org #18 2 too high 21 WP Popular Posts 100K+ · 4.5★ (249) wp.org #22 1 too low 22 CF7 Apps – Addons for Contact Form 7 (Honeypot, Database, Redirection, Webhook, etc.) 300K+ · 3.8★ (135) wp.org #17 ↓5 5 too high 23 Wp Social Login and Register Social Counter 70K+ · 4.6★ (67) wp.org #21 ↑1 2 too high 24 App for Cloudflare® 1K+ · 4.7★ (14) wp.org #13 ↑5 11 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.