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wp.org search vs our merit ranking: “wp bulk”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wp bulk”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor shows at wp.org #15 but places #22 on merit, a gap of 7 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 55 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #1 2 WP Bulk Delete 90K+ · 4.6★ (131) wp.org #2 3 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #3 ↑1 4 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #4 ↓1 5 WP Store Locator 40K+ · 4.8★ (312) wp.org #5 6 BEAR – Bulk Editor for WooCommerce Professional. AI assistant on board (MCP Server) 30K+ · 4.7★ (228) wp.org #6 ↑5 7 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #9 ↓3 2 too low 8 WP Crontrol 300K+ · 4.4★ (167) wp.org #7 1 too high 9 WP Accessibility 60K+ · 4.8★ (68) wp.org #8 ↑5 1 too high 10 PW WooCommerce Bulk Edit 20K+ · 4.9★ (238) wp.org #13 ↓3 3 too low 11 W WP Photo Album Plus 10K+ · 4.7★ (199) wp.org #12 ↑12 1 too low 12 WP Umbrella: Security Backup Restore & Monitoring 90K+ · 4.8★ (81) wp.org #10 ↓1 2 too high 13 Bulk Delete 30K+ · 4.3★ (129) wp.org #11 ↓3 2 too high 14 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (411) wp.org #14 ↓2 15 WP Mail Logging 300K+ · 4.7★ (375) wp.org #16 ↓1 1 too low 16 PDF Invoices & Packing Slips for WooCommerce 300K+ · 5.0★ (1865) wp.org #24 ↓7 8 too low 17 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #22 ↑1 5 too low 18 Bulk Edit Products for WooCommerce – WP Sheet Editor 10K+ · 4.9★ (228) wp.org #19 1 too low 19 WP Rollback – Rollback Plugins and Themes 200K+ · 4.9★ (215) wp.org #20 ↓6 1 too low 20 WP-Sweep 100K+ · 4.7★ (138) wp.org #17 ↑1 3 too high 21 Index WP MySQL For Speed 50K+ · 4.8★ (99) wp.org #18 3 too high 22 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #15 ↑1 7 too high 23 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) wp.org #23 24 Astra Bulk Edit 30K+ · 4.0★ (4) wp.org #21 ↓1 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.