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wp.org search vs our merit ranking: “wp search url”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wp search url”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Accessibility shows at wp.org #16 but places #21 on merit, a gap of 5 places. Its 60K+ installs carry it up the search order; its 4.8★ average from 68 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,712) wp.org #1 ↑1 2 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2,471) wp.org #2 ↓1 3 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4,230) wp.org #4 ↑2 wp.org ranks it 1 place below merit 4 Better Search Replace 1M+ · 4.3★ (546) wp.org #3 wp.org ranks it 1 place above merit 5 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (760) wp.org #5 ↓1 6 All-in-One WP Migration and Backup 5M+ · 4.5★ (7,676) wp.org #7 ↓2 wp.org ranks it 1 place below merit 7 WP Super Cache 1M+ · 4.3★ (1,346) wp.org #6 ↑3 wp.org ranks it 1 place above merit 8 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2,617) wp.org #8 ↓1 9 WP Store Locator 40K+ · 4.8★ (312) wp.org #9 ↓1 10 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1,720) wp.org #10 ↑7 11 Search Exclude 50K+ · 4.8★ (218) wp.org #11 12 Widgets for Google Reviews 1M+ · 4.9★ (2,669) wp.org #13 wp.org ranks it 1 place below merit 13 FiboSearch – Ajax Search for WooCommerce 100K+ · 4.9★ (1,815) wp.org #19 ↑2 wp.org ranks it 6 places below merit 14 Featured Image from URL (FIFU) 60K+ · 4.6★ (264) wp.org #14 ↓2 15 Ajax Search Lite – Live Search & Filter 70K+ · 4.8★ (266) wp.org #15 16 Search Regex 100K+ · 4.7★ (101) wp.org #12 ↓2 wp.org ranks it 4 places above merit 17 Ivory Search – WordPress Search Plugin 90K+ · 4.9★ (1,562) wp.org #22 wp.org ranks it 5 places below merit 18 WP Activity Log 300K+ · 4.7★ (490) wp.org #17 ↓1 wp.org ranks it 1 place above merit 19 URL Shortify – Simple and Easy URL Shortener 10K+ · 4.7★ (169) wp.org #18 wp.org ranks it 1 place above merit 20 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #21 wp.org ranks it 1 place below merit 21 WP Accessibility 60K+ · 4.8★ (68) wp.org #16 ↓2 wp.org ranks it 5 places above merit 22 WPS Hide Login 2M+ · 4.8★ (2,111) wp.org #24 wp.org ranks it 2 places below merit 23 WP Crontrol 300K+ · 4.4★ (167) wp.org #20 ↓1 wp.org ranks it 3 places above merit 24 Search Analytics for WP – Site Search Tracking 3K+ · 5.0★ (30) wp.org #23 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.