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wp.org search vs our merit ranking: “pardot”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “pardot”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

EngageBay Forms – Simple and Powerful Forms to Capture and Nurture Leads shows at wp.org #12 but places #24 on merit, a gap of 12 places. Its 100+ installs carry it up the search order; its 1.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation places #5 on merit, 4.2★ from 519 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 CRM Perks Integration for Gravity Forms and Salesforce 1K+ · 4.9★ (139) wp.org #2 1 too low 2 Database for Contact Form 7, WPforms, Elementor forms 60K+ · 4.8★ (124) wp.org #4 2 too low 3 Integration for Salesforce and Contact Form 7, WPForms, Elementor, Formidable, Ninja Forms 1K+ · 5.0★ (61) wp.org #3 4 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #6 2 too low 5 Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation 10K+ · 4.2★ (519) wp.org #16 11 too low 6 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) wp.org #17 11 too low 7 Integration for CF7 Pardot Form Handlers 100+ · 5.0★ (1) wp.org #1 6 too high 8 Object Data Sync for Salesforce Integration with WP, Woo, Gravity, WPForms, Ninja, CF7 & more 100+ · 4.9★ (23) wp.org #20 ↓1 12 too low 9 Leadster 4K+ · 5.0★ (3) wp.org #7 2 too high 10 Account Engagement 2K+ · 2.6★ (16) wp.org #10 11 Darwin Form Handler for Pardot 10+ · 0.0★ (0) wp.org #5 6 too high 12 EngageBay Landing Pages – Responsive landing pages for lead generation and conversions 70+ · 5.0★ (2) wp.org #11 1 too high 13 Darwin Cookie Consent 60+ · 0.0★ (0) wp.org #8 ↑1 5 too high 14 Mercury – Auto Height for Pardot Forms — · 0.0★ (0) wp.org #9 ↓1 5 too high 15 Nahnu Asset Scanner 10+ · 0.0★ (0) wp.org #14 1 too high 16 Attributer: UTM & Lead Source Tracking for WPForms, Gravity Forms, Contact Form 7 & More 10+ · 0.0★ (0) wp.org #15 1 too high 17 werun.Blocks.Community — · 0.0★ (0) wp.org #18 1 too low 18 Converly: Conversion Tracking for Gravity Forms, WPForms, Contact Form 7 & More — · 0.0★ (0) wp.org #19 ↓1 1 too low 19 Olark Live Chat 1K+ · 2.5★ (2) wp.org #13 6 too high 20 Export Comment Author Emails – Build email list 10+ · 0.0★ (0) wp.org #21 ↓1 1 too low 21 T Technoscore Pardot Tracking — · 0.0★ (0) wp.org #22 ↓1 1 too low 22 Apricotrocket CRM Plugin 10+ · 0.0★ (0) wp.org #23 ↓1 1 too low 23 Chat Metrics – Managed live chat plugin for wordpress 10+ · 0.0★ (0) wp.org #24 ↓1 1 too low 24 EngageBay Forms – Simple and Powerful Forms to Capture and Nurture Leads 100+ · 1.0★ (1) wp.org #12 12 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.