Premmerce Variation Swatches for WooCommerce
by Premmerce · eCommerce
Also makes 12 other plugins · 48.8K+ installs across the portfolio →
This plugin flexibly extends standard features of the WooCommerce attributes and variations.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
Few reviews
Active installs
100+
≈150 estimated
Momentum
+31%
low volume, under 1,000 downloads a month
Biggest opportunity: Swap “color attributes” for “swatches”. “color attributes” isn't earning its slot: you're not in the first 24 results for its own search. “swatches” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 71 average across 9,823 eCommerce plugins
Install conversion
How it's measured →0.5%
of downloads still active
At least 100 of 19.9K lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,166 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 5 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 3 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.0★ over 2 reviews, weighted for review count to 4.1★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
30
Momentum
Losing ground
-0.7
Velocity
places per keyword, 27d
0%
Breadth
of keywords climbing, 27d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| premmerce | #13 | #15 | 0 |
| swatches | #22 | #24 | up 2 |
| variation swatches for woocommerce | #22 | #24 | up 1 |
| variation swatches your tag | #24 | #24 | 0 |
| woocommerce attributes swatches | #23 | #24 | up 1 |
| woocommerce attribute swatches | #24 | #24 | — |
| woocommerce swatches | #24 | #24 | 0 |
| color swatches | #24 | #24 | down 1 |
| color attributes your tag | Not in the top 24 | ||
| extended attributes your tag | Not checked yet | ||
| image attributes your tag | Not in the top 24 | ||
| woocommerce attributes your tag | Not in the top 24 | ||
15 searches this plugin appeared in over the last 90 days, 8 listed. 7 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “color attributes” for “swatches”. “color attributes” isn't earning its slot: you're not in the first 24 results for its own search. “swatches” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 462 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
5
releases in the last 12 months
3d ago
latest release · v1.2.6 · 31 Oct 2026
18
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 21 months ago; the previous band took 21 months to cross, which places it about 50% of the way through.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ countless7.1y ago
(Update – I didn’t realise this adds product variations to the category pages. Unfortunately the simple nature of this plugin means it doesn’t have settings to customise or remove this feature) I’ve tried nine variation swatch plugins now. It’s simple, works, no ads, no bloat: it does what it claims. It shows the product variations as labels in a row. It removes the default “clear” reset button which I like but others may not. My only suggestion is that a reclick on an already selected label resets to unselected. (And have an option to remove variation display from category pages) This topic was modified 6 years, 10 months ago by countless.
Read on wp.org ↗ - ★★★★★ david1954z7.5y ago
Very good plugin, but needs some improvements. On the product page it’s changes option tabs on variation products, if that will be fixed it would be superb plugin. Better then anything else on the market. I am looking forward to purchase this plugin, after it will be fixed.
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (1.2.6). Sites still on an older version should update.
- 2023-07-18 CVE-2023-33999 Improper Neutralization of Input During Web Page Generation Affects 1.0 - 1.2.1 Patched in 1.2.2
- 2019-02-25 Missing Authorization Affects < 1.1 Patched in 1.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 10 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 2 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 15 headings and 13 lists.
- ✓ Enough to quote 2,663 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("color attributes", "extended attributes", "image attributes" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-02-22 200+ → 100+ down after 632 days in tier
- 2023-06-01 300+ → 200+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Variation Swatches for WooCommerce 9K+ installs · 4.5★ · 2 shared tags A -
Variation Swatches for WooCommerce 8K+ installs · 4.8★ · 2 shared tags A -
Swatchly – Product Variation Swatches for WooCommerce 5K+ installs · 4.3★ · 2 shared tags A -
Variation Swatches for WooCommerce 2K+ installs · 3.6★ · 2 shared tags -
Color and Image Swatches for Variable Product Attributes 900+ installs · 3.4★ · 2 shared tags F -
Variation Swatches for WooCommerce Stores 100+ installs · 4.3★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Premmerce Variation Swatches for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/premmerce-woocommerce-variation-swatches" width="480" height="300" style="border:0" loading="lazy" title="Premmerce Variation Swatches for WooCommerce — Plugin Pulse"></iframe> Premmerce Variation Swatches for WooCommerce: 100+ active installs, 4.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/premmerce-woocommerce-variation-swatches
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