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wp.org search vs our merit ranking: “replace email recipients”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “replace email recipients”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Hostinger Reach – AI-Powered Email Marketing for WordPress shows at wp.org #5 but places #14 on merit, a gap of 9 places. Its 1M+ installs carry it up the search order; its 5.0★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation places #10 on merit, 4.9★ from 160 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #1 2 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #2 ↓1 3 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250) wp.org #3 ↓1 4 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #6 ↓3 2 too low 5 Additional Custom Emails & Recipients for WooCommerce 2K+ · 5.0★ (18) wp.org #4 ↑1 1 too high 6 Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709) wp.org #11 ↓3 5 too low 7 Contact Form Email 8K+ · 4.3★ (102) wp.org #8 1 too low 8 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #20 ↓1 12 too low 9 Email Tracker 800+ · 4.4★ (21) wp.org #9 ↑3 10 Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation 20K+ · 4.9★ (160) wp.org #24 ↓2 14 too low 11 Emails Catch All 600+ · 5.0★ (8) wp.org #7 ↓1 4 too high 12 Swift SMTP (formerly Welcome Email Editor) 7K+ · 4.2★ (68) wp.org #16 ↓6 4 too low 13 MailerPress – Email Marketing, Newsletter, Email Automation & WooCommerce Emails 1K+ · 5.0★ (17) wp.org #15 2 too low 14 Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ · 5.0★ (8) wp.org #5 ↓1 9 too high 15 Send Emails with Mandrill 6K+ · 5.0★ (11) wp.org #13 2 too high 16 Email Customizer for WooCommerce – Spark Editor 200+ · 4.8★ (19) wp.org #18 ↓4 2 too low 17 Comment Moderation/Notification Recipients 1K+ · 5.0★ (4) wp.org #10 ↓3 7 too high 18 Mailjet Email Marketing 10K+ · 3.2★ (45) wp.org #19 ↓3 1 too low 19 Change Sender Email – From Name and From Address 500+ · 5.0★ (5) wp.org #14 ↓3 5 too high 20 Double Opt-In for Contact Form 7 – Secure, GDPR-Compliant Email Verification 1K+ · 5.0★ (9) wp.org #23 ↓2 3 too low 21 neo Replace – Simple replacement using drag & drop 80+ · 5.0★ (1) wp.org #12 ↓3 9 too high 22 Custom Recovery Mode Email 100+ · 5.0★ (1) wp.org #17 ↓4 5 too high 23 Magic API Email 60+ · 5.0★ (1) wp.org #21 ↓3 2 too high 24 Email Orders Digest 60+ · 5.0★ (1) wp.org #22 ↓2 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.