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wp.org search vs our merit ranking: “email verification for woocommerce”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “email verification for woocommerce”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WooCommerce Square shows at wp.org #11 but places #21 on merit, a gap of 10 places. Its 80K+ installs carry it up the search order; its 2.1★ average from 121 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WooCommerce PayPal Payments 800K+ · 2.9★ (587) wp.org #1 2 Customer Email Verification for WooCommerce 8K+ · 4.8★ (47) wp.org #2 3 Customer Reviews for WooCommerce 80K+ · 4.8★ (1,539) wp.org #6 wp.org ranks it 3 places below merit 4 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1,170) wp.org #7 ↑3 wp.org ranks it 3 places below merit 5 Kadence WooCommerce Email Designer 90K+ · 4.5★ (142) wp.org #5 6 WooPayments: Integrated WooCommerce Payments 800K+ · 3.4★ (178) wp.org #3 wp.org ranks it 3 places above merit 7 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3,224) wp.org #10 ↑1 wp.org ranks it 3 places below merit 8 Germanized for WooCommerce 70K+ · 4.8★ (496) wp.org #8 ↑1 9 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (251) wp.org #9 ↑3 10 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #13 ↑2 wp.org ranks it 3 places below merit 11 miniOrange OTP Login, Verification and SMS Notifications 5K+ · 4.7★ (439) wp.org #12 ↑1 wp.org ranks it 1 place below merit 12 Customer Email Verification for WooCommerce – OTP Verification, Block Fake Signups 2K+ · 4.2★ (20) wp.org #4 wp.org ranks it 8 places above merit 13 Payment Plugins for Stripe WooCommerce 100K+ · 4.8★ (303) wp.org #15 ↑1 wp.org ranks it 2 places below merit 14 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #17 ↑1 wp.org ranks it 3 places below merit 15 Sliding Cart for WooCommerce by FunnelKit – Skip Cart & Reach WooCommerce Checkout Faster 30K+ · 5.0★ (111) wp.org #16 ↑1 wp.org ranks it 1 place below merit 16 MC4WP: Mailchimp for WordPress 1M+ · 4.8★ (1,498) wp.org #22 wp.org ranks it 6 places below merit 17 MultiVendorX – WooCommerce Multivendor Marketplace AI Powered Solutions 2K+ · 4.8★ (432) wp.org #23 wp.org ranks it 6 places below merit 18 Login & Register Customizer – Forms, Popup, Profile & WooCommerce 30K+ · 4.8★ (254) wp.org #24 ↓1 wp.org ranks it 6 places below merit 19 EAN Barcode Generator for WooCommerce: UPC, ISBN & GTIN Inventory 10K+ · 4.9★ (56) wp.org #19 ↑1 20 Additional Custom Emails & Recipients for WooCommerce 2K+ · 5.0★ (18) wp.org #21 wp.org ranks it 1 place below merit 21 WooCommerce Square 80K+ · 2.1★ (121) wp.org #11 ↑3 wp.org ranks it 10 places above merit 22 Shiptastic for WooCommerce 10K+ · 5.0★ (5) wp.org #14 wp.org ranks it 8 places above merit 23 Advanced Age Verification Popup 700+ · 5.0★ (3) wp.org #18 ↑1 wp.org ranks it 5 places above merit 24 WooCommerce Shipping 70K+ · 2.0★ (18) wp.org #20 ↓13 wp.org ranks it 4 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.