wp.org search vs our merit ranking: “mailchimp sync”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “mailchimp sync”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Integration for WooCommerce and MailChimp shows at wp.org #7 but places #21 on merit, a gap of 14 places. Its 100+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor places #12 on merit, 4.7★ from 738 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.
MC4WP: Mailchimp for WordPress 1M+ · 4.8★ (1497)
wp.org #1 2 
Mailchimp for WooCommerce 200K+ · 4.0★ (726) throws errorsnot PHP-current
wp.org #2 3 
Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445)
wp.org #6 3 too low 4 
Mailmunch Forms for Mailchimp 10K+ · 4.6★ (372) throws errorsnot PHP-current
wp.org #4 5 
Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221)
wp.org #9 4 too low 6 
Under Construction 600K+ · 4.8★ (1285)
wp.org #10 ↓2 4 too low 7 
Ultra Addons for Contact Form 7 60K+ · 4.8★ (107)
wp.org #8 ↑1 1 too low 8 
Mailchimp List Subscribe Form 60K+ · 2.6★ (77) low rating, top placement
wp.org #3 5 too high 9 
Paid Membership Subscriptions – Effortless Memberships, Recurring Payments & Content Restriction 10K+ · 4.7★ (270)
wp.org #12 3 too low 10 
WP WooCommerce Mailchimp 5K+ · 4.3★ (35) throws errorsnot PHP-current
wp.org #5 5 too high 11 
Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169)
wp.org #16 5 too low 12 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738)
wp.org #21 ↓1 9 too low 13 
Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408)
wp.org #14 ↑4 1 too low 14 
Simply Schedule Appointments 50K+ · 5.0★ (155)
wp.org #20 ↓1 6 too low 15 
MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ · 4.8★ (438) throws errorsnot PHP-current
wp.org #15 ↓2 16 
FuseWP – WordPress User Sync to Email List & Marketing Automation (Mailchimp, Constant Contact, ActiveCampaign etc.) 2K+ · 4.9★ (25)
wp.org #11 ↓1 5 too high 17 
WP User Manager – Registration Form, Login Form, User Profile Builder & Member Directory 10K+ · 4.7★ (350) throws errorsnot PHP-current
wp.org #22 ↓1 5 too low 18 
Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) throws errorsnot PHP-current
wp.org #19 1 too low 19 
BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) throws errorsnot PHP-current
wp.org #23 ↑1 4 too low 20 
Quick Event Manager 1K+ · 4.9★ (67) throws errorsnot PHP-current
wp.org #24 ↓2 4 too low 21 Integration for WooCommerce and MailChimp 100+ · 5.0★ (3) thin reviews
wp.org #7 14 too high 22 
Email Subscription Popup — Newsletter & GDPR Consent 1K+ · 3.8★ (11) thin reviews
wp.org #18 ↓3 4 too high 23 
Mailchimp Sync for WooCommerce Memberships 10+ · 5.0★ (2) thin reviews
wp.org #17 ↓3 6 too high 24 
User Sync 200+ · 3.0★ (2) not PHP-current thin reviews
wp.org #13 ↓2 11 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.