FormLift for Keap (Legacy) Web Forms
by Adrian Tobey · Forms
Also makes 6 other plugins · 4.7K+ installs across the portfolio →
Import Keap Web Forms into WordPress and easily customize their style. Display with short-codes.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
no flags
Active installs
300+
≈390 estimated
Momentum
+6%
downloads vs prior 30d
Biggest opportunity: Swap “editor”, “form” and “official” for “persistence”, “legacy” and “webform”. “editor” isn't earning its slot: you're not in the first 24 results for its own search. “persistence” sits at #7 untagged, close enough for a declared tag to move it up. “form” isn't earning its slot: you're not in the first 24 results for its own search. “legacy” sits at #8 untagged, close enough for a declared tag to move it up. “official” isn't earning its slot: you're not in the first 24 results for its own search. “webform” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 65 average across 2,509 Forms plugins
Install conversion
How it's measured →0.8%
of downloads still active
At least 300 of 39.1K lifetime downloads are still running, below its category: the median Forms plugin keeps 1.3%, across 1,667 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Forms plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 164 days ago
Tested up to WordPress 7.0.8, the current branch or newer
4.6★ over 12 reviews, smoothed to 4.20★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
13%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| keap | #3 | #3 | 0 |
| legacy | #8 | #17 | down 1 |
| keap wordpress | #4 | #5 | up 1 |
| infusionsoft web form | #4 | #8 | 0 |
| persistence | #7 | #4 | 0 |
| hipaa | #8 | #8 | 0 |
| gravity forms infusionsoft by keap | #6 | #12 | 0 |
| infusionsoft your tag | #18 | #20 | down 2 |
| web forms | #22 | #20 | 0 |
| webform | #12 | #7 | down 2 |
| short codes | #21 | #21 | down 1 |
| web form | #19 | #22 | 0 |
| gravity forms infusionsoft | #14 | #15 | — |
| legacy site | #17 | #18 | up 1 |
| legacy editor | #20 | #18 | down 1 |
| editor your tag | Not in the top 24 | ||
| form your tag | Not in the top 24 | ||
| official your tag | Not in the top 24 | ||
| optin your tag | Not in the top 24 | ||
41 searches this plugin appeared in over the last 90 days, 15 listed. 26 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “editor”, “form” and “official” for “persistence”, “legacy” and “webform”. “editor” isn't earning its slot: you're not in the first 24 results for its own search. “persistence” sits at #7 untagged, close enough for a declared tag to move it up. “form” isn't earning its slot: you're not in the first 24 results for its own search. “legacy” sits at #8 untagged, close enough for a declared tag to move it up. “official” isn't earning its slot: you're not in the first 24 results for its own search. “webform” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 667 · peaks are release surges
Directory rank
Ranked about #10,100 to #11,100, alongside the other plugins at 300+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
5mo ago
latest release · v7.6 · 20 May 2026
79
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 43% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300+”. Our estimate pins where the real number sits.
Crossed into this band 48 days ago and a band this size takes about a year or more to cross, so the real count is still just under 400.
Install history since 22 Jul 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ marketingmark2.0y ago
No longer meets Keap API SAK requirements. No not purchase
Read on wp.org ↗ - ★★★★★ nikstern0078.8y ago
This plugin has revolutionized the way we integrate Infusionsoft with our WordPress website. We have a premium subscription, but even the basic level is a game changer. The flexibility that it offers, the variety of styling and customizability that it brings, without having to sacrifice any functionality, and the speed and quality of its support team have made it an essential part of our Infusionsoft process.
Read on wp.org ↗ - ★★★★★ colinmparker8.8y ago
Great software that allows me to get great looking WordPress Forms and have it connect to my Infusionsoft account. The support is fantastic when I encountered a problem (user error) they got back to me quickly with steps to show me exactly what I needed to do. If you are tired of plain looking Infusionsoft forms this plugin is a must.
Read on wp.org ↗ - ★★★★★ philbus8.9y ago
Been a user since the beginning. I especially like customization for error messages and how it handles special characters. I use it for all my clients.
Read on wp.org ↗ - ★★★★★ mateogp8.9y ago
Form Lift has been a great add-on for us to utilize with Infusionsoft. The support is nothing short of steller, I generally get a response within an hour or so. The newest version 7 is quite impressive.
Read on wp.org ↗ - ★★★★★ mrswisesturt9.3y ago
I actually hate working with clients who use InfusionSoft as it is such a pain to style their webforms. Not any more! This plugin makes it super simple and gives some great insights as well. Will always use this for any clients who have InfusionSoft in the future.
Read on wp.org ↗ - ★★★★★ ccoombs9.4y ago
This works just as described. It is finally easy to create a nice looking Infusionsoft webform. While not as powerful as Gravity Forms, it is certainly more affordable and is well worth the value.
Read on wp.org ↗ - ★★★★★ cavery9.4y ago
FormLift solves a significant problem with native InfusionSoft forms — they aren’t responsive and don’t look great. That results in lost opt-ins. FormLift solves this problem. It’s a good blend of functionality and simplicity. It’s affordable. And so far the pace of new releases and quality of support have ben strong. Disclaimer: I was offered an additional domain license to write a good review. That’s a nice offer, but not enough for me to lie in order to get it.
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 4 disclosed vulnerabilities are patched in the current version (7.6). Sites still on an older version should update.
- Patched Medium · 6.1 FormLift for Infusionsoft Web Forms <= 7.5.20 - Reflected Cross-Site Scripting ↗2025-06-18 CVE-2025-47654 Improper Neutralization of Input During Web Page Generation Affects <= 7.5.20 Patched in 7.5.21
- Patched Medium · 6.4 FormLift for Infusionsoft Web Forms <= 7.5.19 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-03-28 CVE-2025-31434 Improper Neutralization of Input During Web Page Generation Affects <= 7.5.19 Patched in 7.5.20
- Patched Critical · 10.0 FormLift for Infusionsoft Web Forms <= 7.5.17 - Unauthenticated SQL Injection ↗2024-07-19 CVE-2024-38773 Improper Neutralization of Special Elements used in an SQL Command Affects <= 7.5.17 Patched in 7.5.18
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Import Keap Web Forms into WordPress and easily customize their style. Display with short-codes."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("if you want", "if you have").
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 12 headings and 3 lists.
- ✓ Enough to quote 5,358 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("editor", "official", "Optin" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-13 400+ → 300+ down after 204 days in tier
- 2026-02-21 500+ → 400+ down after 1 days in tier
- 2026-02-20 400+ → 500+ up after 7 days in tier
- 2026-02-13 500+ → 400+ down after 4 days in tier
- 2026-02-09 400+ → 500+ up after 2 days in tier
- 2026-02-07 500+ → 400+ down after 8 days in tier
- 2026-01-30 400+ → 500+ up after 1 days in tier
- 2026-01-29 500+ → 400+ down after 209 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Elementor Website Builder – more than just a page builder 10M+ installs · 4.5★ · 1 shared tag A -
Classic Editor 8M+ installs · 4.9★ · 1 shared tag A - C Classic Widgets 2M+ installs · 4.8★ · 1 shared tag B
-
Advanced Editor Tools 1M+ installs · 4.5★ · 1 shared tag A -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 1 shared tag A -
Spectra Legacy – Gutenberg Blocks 1M+ installs · 4.7★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for FormLift for Keap (Legacy) Web Forms into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/formlift" width="480" height="300" style="border:0" loading="lazy" title="FormLift for Keap (Legacy) Web Forms — Plugin Pulse"></iframe> FormLift for Keap (Legacy) Web Forms: 300+ active installs, 4.6★ (12 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/formlift
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