wp.org search vs our merit ranking: “keap wordpress”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “keap wordpress”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Keap Official Opt-in Forms shows at wp.org #8 but places #21 on merit, a gap of 13 places. Its 1K+ installs carry it up the search order; its 1.9★ average from 14 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder places #6 on merit, 4.8★ from 1387 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin signals wp.org

Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #1 ↑1 2

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #2 ↓1 3

Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) throws errorsnot PHP-current wp.org #3 4

Uncanny Automator – AI + Automation for WordPress | AI Agent, AI Page Builder, Free AI Usage Included 40K+ · 4.9★ (157) not PHP-current wp.org #7 ↓1 3 too low 5

Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) throws errorsnot PHP-current wp.org #11 6 too low 6

Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1387) wp.org #22 ↓15 16 too low 7

WP Fusion Lite – Marketing Automation and CRM Integration for WordPress 4K+ · 5.0★ (69) wp.org #13 ↓1 6 too low 8

FuseWP – WordPress User Sync to Email List & Marketing Automation (Mailchimp, Constant Contact, ActiveCampaign etc.) 2K+ · 4.9★ (25) wp.org #9 ↑1 1 too low 9

FormLift for Keap (Legacy) Web Forms 300+ · 4.6★ (12) not PHP-current thin reviews wp.org #5 4 too high 10

Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) throws errorsnot PHP-current wp.org #10 ↑1 11

SureForms – Contact Form Builder, AI Forms, Payment Form, Survey & Quiz 500K+ · 4.8★ (102) wp.org #15 ↓1 4 too low 12 G Gravity Forms Keap Feed 100+ · 5.0★ (5) thin reviews wp.org #4 8 too high 13

MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ · 4.8★ (438) throws errorsnot PHP-current wp.org #16 3 too low 14

URL Params 8K+ · 5.0★ (37) wp.org #14 ↓1 15

Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #18 ↓1 3 too low 16

WP Keap/Infusionsoft WooCommerce Plugin 40+ · 4.6★ (9) thin reviews wp.org #6 ↑2 10 too high 17

Groundhogg — CRM, Newsletters, and Marketing Automation 2K+ · 4.8★ (150) throws errorsnot PHP-current wp.org #17 ↓2 18

PopupAlly 2K+ · 4.1★ (76) wp.org #20 2 too low 19

Quill Forms | Conversational Multi Step Forms, Surveys & quizzes 3K+ · 4.8★ (44) throws errorsnot PHP-current wp.org #19 ↓1 20

Thrive Automator 10K+ · 5.0★ (5) thin reviews wp.org #12 ↑9 8 too high 21

Keap Official Opt-in Forms 1K+ · 1.9★ (14) throws errorsnot PHP-current thin reviewsstale but ranked wp.org #8 ↑1 13 too high 22

FuseDesk 40+ · 5.0★ (2) throws errorsnot PHP-current thin reviews wp.org #21 ↓2 1 too high 23

Send Data from any wp form to Google Sheets, Mailchimp, Notion, Slack & More – EasyLink Automations 10+ · 0.0★ (0) thin reviews wp.org #23 ↓1 24

IPG — Intelligent Page Generator — · 0.0★ (0) thin reviews wp.org #24 ↓1

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.