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wp.org search vs our merit ranking: “infusionsoft web form”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “infusionsoft web form”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

EngageBay Forms – Simple and Powerful Forms to Capture and Nurture Leads shows at wp.org #14 but places #23 on merit, a gap of 9 places. Its 100+ installs carry it up the search order; its 1.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress places #5 on merit, 4.7★ from 370 reviews, but shows at wp.org #9. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #1 2 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1388) wp.org #2 3 MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ · 4.8★ (438) wp.org #5 2 too low 4 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) wp.org #6 2 too low 5 Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) wp.org #9 4 too low 6 MailMunch – Grow your Email List 5K+ · 4.7★ (241) wp.org #8 2 too low 7 FormLift for Keap (Legacy) Web Forms 300+ · 4.6★ (12) wp.org #3 ↑1 4 too high 8 CRM Perks Forms – WordPress Form Builder 1K+ · 4.8★ (32) wp.org #7 1 too high 9 Live Chat by Formilla – Real-time Chat & Chatbots Plugin 2K+ · 4.8★ (116) wp.org #13 ↓1 4 too low 10 G Gravity Forms Keap Feed 100+ · 5.0★ (5) wp.org #4 ↓1 6 too high 11 Ticket Tailor — Event Ticketing & Registration 4K+ · 4.3★ (46) wp.org #11 ↓1 12 Chatbot for WordPress by Collect.chat ⚡️ 6K+ · 4.4★ (38) wp.org #12 ↓1 13 WebinarIgnition – AI & MCP Webinar Builder on Your WordPress: Live, Automated & Evergreen, WooCommerce Upsells Inside 60+ · 4.5★ (51) wp.org #16 ↓1 3 too low 14 Yeloni Exit Popup | (Free) GDPR Compliance 700+ · 3.9★ (59) wp.org #18 ↓1 4 too low 15 Thrive Automator 10K+ · 5.0★ (5) wp.org #10 ↓1 5 too high 16 Contact Form 7 – InfusionSoft Add-on 200+ · 5.0★ (11) wp.org #21 ↓1 5 too low 17 EngageBay Landing Pages – Responsive landing pages for lead generation and conversions 70+ · 5.0★ (2) wp.org #17 ↓1 18 I Infusionsoft Web Form JavaScript 50+ · 4.0★ (4) wp.org #22 ↓1 4 too low 19 G GG Infucaptcha reCaptcha for Infusionsoft 40+ · 5.0★ (2) wp.org #19 ↓1 20 Auto-Fill Infusionsoft Forms 30+ · 5.0★ (1) wp.org #15 ↓1 5 too high 21 Auto Fill Form Fields 70+ · 0.0★ (0) wp.org #20 ↓1 1 too high 22 Web Form Integration 10+ · 0.0★ (0) wp.org #23 ↓1 1 too low 23 EngageBay Forms – Simple and Powerful Forms to Capture and Nurture Leads 100+ · 1.0★ (1) wp.org #14 ↓1 9 too high 24 I Infusionsoft Exit Optin 10+ · 1.0★ (1) wp.org #24 ↓1

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.