wp.org search vs our merit ranking: “keap”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “keap”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Thrive Automator shows at wp.org #6 but places #17 on merit, a gap of 11 places. Its 10K+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #9 on merit, 4.8★ from 14387 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin signals wp.org

WP Gravity Forms Keap/Infusionsoft 300+ · 4.9★ (38) wp.org #1 2 G Gravity Forms Keap Feed 100+ · 5.0★ (5) thin reviews wp.org #2 3

FormLift for Keap (Legacy) Web Forms 300+ · 4.6★ (12) not PHP-current thin reviews wp.org #3 4

SureForms – Contact Form Builder, AI Forms, Payment Form, Survey & Quiz 500K+ · 4.8★ (102) wp.org #10 ↑1 6 too low 5

Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) throws errorsnot PHP-current wp.org #7 2 too low 6

URL Params 8K+ · 5.0★ (37) wp.org #9 ↓1 3 too low 7

Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) throws errorsnot PHP-current wp.org #8 ↓2 1 too low 8

MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ · 4.8★ (438) throws errorsnot PHP-current wp.org #12 ↑1 4 too low 9

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #24 ↓1 15 too low 10

Integration for Keap/infusionsoft and Contact Form 7, WPForms, Elementor, Formidable, Ninja Forms 200+ · 5.0★ (6) thin reviews wp.org #4 6 too high 11

Uncanny Automator – AI + Automation for WordPress | AI Agent, AI Page Builder, Free AI Usage Included 40K+ · 4.9★ (157) not PHP-current wp.org #14 ↓5 3 too low 12

WP Keap/Infusionsoft WooCommerce Plugin 40+ · 4.6★ (9) thin reviews wp.org #5 7 too high 13

Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) throws errorsnot PHP-current wp.org #17 4 too low 14

Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #19 ↓2 5 too low 15

Groundhogg — CRM, Newsletters, and Marketing Automation 2K+ · 4.8★ (150) throws errorsnot PHP-current wp.org #15 ↓1 16

FuseWP – WordPress User Sync to Email List & Marketing Automation (Mailchimp, Constant Contact, ActiveCampaign etc.) 2K+ · 4.9★ (25) wp.org #13 ↓1 3 too high 17

Thrive Automator 10K+ · 5.0★ (5) thin reviews wp.org #6 ↑13 11 too high 18

PopupAlly 2K+ · 4.1★ (76) wp.org #20 ↓2 2 too low 19

Quill Forms | Conversational Multi Step Forms, Surveys & quizzes 3K+ · 4.8★ (44) throws errorsnot PHP-current wp.org #16 3 too high 20

Keap Official Opt-in Forms 1K+ · 1.9★ (14) throws errorsnot PHP-current thin reviews wp.org #11 ↓1 9 too high 21

FuseDesk 40+ · 5.0★ (2) throws errorsnot PHP-current thin reviews wp.org #18 ↓3 3 too high 22

IPG — Intelligent Page Generator — · 0.0★ (0) thin reviews wp.org #21 ↓1 1 too high 23

Send Data from any wp form to Google Sheets, Mailchimp, Notion, Slack & More – EasyLink Automations 10+ · 0.0★ (0) thin reviews wp.org #22 ↓1 1 too high 24

MyVitalAssistant — · 0.0★ (0) thin reviews wp.org #23 ↓1 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.