wp.org search vs our merit ranking: “conversion pixel”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “conversion pixel”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Kliken: Ads + Pixel for Meta shows at wp.org #9 but places #24 on merit, a gap of 15 places. Its 30K+ installs carry it up the search order; its 3.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links places #8 on merit, 4.8★ from 1322 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.
Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399)
wp.org #2 1 too low 2 
Pixel Cat – Conversion Pixel Manager 40K+ · 4.0★ (41)
wp.org #1 1 too high 3 
PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281)
wp.org #3 4 
Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7323) not PHP-currentheavy footprint
wp.org #5 ↑1 1 too low 5 
Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1071)
wp.org #11 6 too low 6 
Header Footer Code Manager 600K+ · 4.9★ (309) not PHP-current
wp.org #8 ↑1 2 too low 7 
Meta pixel for WordPress 400K+ · 2.7★ (164) low rating, top placement
wp.org #4 3 too high 8 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1322)
wp.org #19 ↑2 11 too low 9 
WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1916)
wp.org #17 ↓1 8 too low 10 
Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels 2K+ · 5.0★ (19) thin reviews
wp.org #10 ↓2 11 
Woody Code Snippets – Insert PHP, CSS, JS, and Header/Footer Scripts 50K+ · 4.5★ (221) not PHP-current
wp.org #16 ↑3 5 too low 12 
Tracking Code Manager 90K+ · 4.1★ (58)
wp.org #14 ↑1 2 too low 13 
Joinchat – Enhanced “click to chat” 700K+ · 4.7★ (189)
wp.org #22 ↓2 9 too low 14 
Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641)
wp.org #21 ↑1 7 too low 15 
Pixel Gallery Addons for Elementor 4K+ · 4.8★ (5) thin reviews
wp.org #6 ↓1 9 too high 16 
Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ · 4.3★ (206) throws errorsnot PHP-currentheavy footprint
wp.org #15 ↓2 1 too high 17 
CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (517) throws errorsnot PHP-current
wp.org #23 6 too low 18 
Conversion Tracking for WooCommerce 20K+ · 3.0★ (24) throws errorsnot PHP-current thin reviews
wp.org #7 ↑7 11 too high 19 
Pixel Integration for Snapchat 300+ · 3.9★ (9) thin reviews
wp.org #12 7 too high 20 
Add Tiktok Pixel for Tiktok ads (+Woocommerce) 2K+ · 3.0★ (11) thin reviews
wp.org #13 ↓3 7 too high 21 
Tracking Script Manager 2K+ · 4.1★ (7) thin reviews
wp.org #20 ↓2 1 too high 22 
Add Pinterest conversion tags for Pinterest Ads + Site verification 1K+ · 3.3★ (9) not PHP-current thin reviews
wp.org #18 ↓1 4 too high 23 
Reddit for WooCommerce 90K+ · 5.0★ (1) throws errorsnot PHP-current thin reviews
wp.org #24 1 too low 24 Kliken: Ads + Pixel for Meta 30K+ · 3.0★ (1) throws errorsnot PHP-current thin reviews
wp.org #9 ↓2 15 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.