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← Rankings

wp.org search vs our merit ranking: “meta pixel”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “meta pixel”, we and wp.org disagree on the top plugin, and our order differs from theirs on 13 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Kliken: Ads + Pixel for Meta shows at wp.org #4 but places #24 on merit, a gap of 20 places. Its 30K+ installs carry it up the search order; its 3.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice) places #10 on merit, 4.8★ from 3236 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #2 1 too low 2 Meta pixel for WordPress 400K+ · 2.7★ (164) wp.org #1 1 too high 3 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7323) wp.org #5 ↑3 2 too low 4 Pixel Cat – Conversion Pixel Manager 40K+ · 4.0★ (41) wp.org #3 1 too high 5 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #10 ↑1 5 too low 6 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1071) wp.org #12 6 too low 7 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #17 ↓2 10 too low 8 The SEO Framework – Fast, Automated, Effortless. 200K+ · 4.9★ (380) wp.org #14 6 too low 9 Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels 2K+ · 5.0★ (19) wp.org #8 ↑1 1 too high 10 CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice) 1M+ · 4.8★ (3236) wp.org #22 ↓3 12 too low 11 Click to Chat – HoliThemes 600K+ · 4.8★ (131) wp.org #15 ↑3 4 too low 12 Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ · 4.3★ (206) wp.org #11 ↓1 1 too high 13 GDPR Cookie Compliance – Cookie Banner, Cookie Consent, Cookie Notice for CCPA, EU Cookie Law 300K+ · 4.6★ (205) wp.org #20 ↓4 7 too low 14 Head & Footer Code 100K+ · 5.0★ (51) wp.org #23 ↓1 9 too low 15 Meta for WooCommerce 400K+ · 2.1★ (481) wp.org #6 ↓1 9 too high 16 Pixel Gallery Addons for Elementor 4K+ · 4.8★ (5) wp.org #9 ↓3 7 too high 17 Tracking and Consent Manager – WP Full Picture 3K+ · 5.0★ (21) wp.org #19 ↑1 2 too low 18 Pixel Integration for Snapchat 300+ · 3.9★ (9) wp.org #13 ↑1 5 too high 19 CAPI Suite: Meta Pixel, Pinterest & TikTok for WooCommerce 100+ · 5.0★ (2) wp.org #7 12 too high 20 Add Tiktok Pixel for Tiktok ads (+Woocommerce) 2K+ · 3.0★ (11) wp.org #16 ↓3 4 too high 21 Meta Pixel Event Tracker for WooCommerce 50+ · 0.0★ (0) wp.org #24 ↓3 3 too low 22 My Agile Pixel® – Self-Hosted Server-Side Tracking for WordPress 300+ · 5.0★ (1) wp.org #21 1 too high 23 Pixelavo – Server Side Tracking & Pixel + AI Ads Tools 2K+ · 3.0★ (2) wp.org #18 ↓1 5 too high 24 Kliken: Ads + Pixel for Meta 30K+ · 3.0★ (1) wp.org #4 20 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.