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wp.org search vs our merit ranking: “wp change email sender”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wp change email sender”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Change Default Email Sender Name shows at wp.org #8 but places #24 on merit, a gap of 16 places. Its 90+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #8 on merit, 4.8★ from 3,224 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Sender – Newsletter, SMS and Email Marketing Automation for WooCommerce 6K+ · 4.8★ (83) wp.org #2 wp.org ranks it 1 place below merit 2 WP Change Email Sender 10K+ · 4.9★ (10) wp.org #1 wp.org ranks it 1 place above merit 3 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1,170) wp.org #4 ↑3 wp.org ranks it 1 place below merit 4 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #3 wp.org ranks it 1 place above merit 5 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #6 ↓2 wp.org ranks it 1 place below merit 6 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1,205) wp.org #7 ↑13 wp.org ranks it 1 place below merit 7 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250) wp.org #9 ↑5 wp.org ranks it 2 places below merit 8 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3,224) wp.org #18 ↓3 wp.org ranks it 10 places below merit 9 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1,323) wp.org #12 ↑1 wp.org ranks it 3 places below merit 10 Email Template Designer – WP HTML Mail 20K+ · 4.8★ (87) wp.org #14 ↓5 wp.org ranks it 4 places below merit 11 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #21 ↑1 wp.org ranks it 10 places below merit 12 Stop WP Emails Going to Spam 10K+ · 4.8★ (51) wp.org #13 ↓1 wp.org ranks it 1 place below merit 13 Change Sender Email – From Name and From Address 500+ · 5.0★ (5) wp.org #5 wp.org ranks it 8 places above merit 14 Contact Form Email 8K+ · 4.3★ (102) wp.org #20 wp.org ranks it 6 places below merit 15 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #24 ↓1 wp.org ranks it 9 places below merit 16 WP Offload SES Lite 10K+ · 4.3★ (36) wp.org #16 ↑1 17 WP-EMail 1K+ · 4.5★ (11) wp.org #10 wp.org ranks it 7 places above merit 18 Send Users Email – Email Subscribers, Email Marketing Newsletter 5K+ · 4.5★ (28) wp.org #17 ↑1 wp.org ranks it 1 place above merit 19 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #23 ↑1 wp.org ranks it 4 places below merit 20 Change Mail Sender 20K+ · 4.4★ (18) wp.org #19 wp.org ranks it 1 place above merit 21 WP Email Template 2K+ · 3.1★ (35) wp.org #15 ↑1 wp.org ranks it 6 places above merit 22 Send Emails with Mandrill 6K+ · 5.0★ (11) wp.org #22 23 Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ · 5.0★ (8) wp.org #11 wp.org ranks it 12 places above merit 24 Change Default Email Sender Name 90+ · 0.0★ (0) wp.org #8 wp.org ranks it 16 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.