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wp.org search vs our merit ranking: “speed up wordpress”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “speed up wordpress”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Speed Optimizer – The All-In-One Performance-Boosting Plugin shows at wp.org #7 but places #13 on merit, a gap of 6 places. Its 1M+ installs carry it up the search order; its 4.2★ average from 641 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1013) wp.org #1 ↑1 2 Index WP MySQL For Speed 50K+ · 4.8★ (99) wp.org #2 ↑5 3 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4230) wp.org #3 ↑3 4 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3157) wp.org #4 ↓1 5 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #5 ↓1 6 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #6 ↑2 7 10Web Booster – Website speed optimization, Cache & Page Speed optimizer 60K+ · 4.6★ (405) wp.org #8 ↑1 1 too low 8 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #11 ↑2 3 too low 9 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #10 ↑2 1 too low 10 Asset CleanUp: Page Speed Booster 100K+ · 4.9★ (1564) wp.org #13 ↑2 3 too low 11 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #12 ↓1 1 too low 12 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #9 ↑1 3 too high 13 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #7 ↓2 6 too high 14 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #16 ↑2 2 too low 15 WooCommerce 7M+ · 4.5★ (4833) wp.org #14 1 too high 16 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #15 ↑1 1 too high 17 Jetpack Boost – Website Speed, Performance and Critical CSS 200K+ · 4.7★ (612) wp.org #17 ↑2 18 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #24 6 too low 19 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #18 ↓17 1 too high 20 Disable Bloat for WordPress & WooCommerce – Speed Up & Clean Up Admin 10K+ · 4.8★ (100) wp.org #21 1 too low 21 Speed Up – Browser Caching 600+ · 5.0★ (7) wp.org #20 ↑2 1 too high 22 Speed Up – Optimize CSS Delivery 500+ · 5.0★ (8) wp.org #22 ↑1 23 Speed Up – Lazy Load 400+ · 4.3★ (12) wp.org #23 ↑1 24 Speed Up – JavaScript To Footer 1K+ · 4.3★ (6) wp.org #19 ↑1 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.