Google Analytics for WooCommerce
by WooCommerce · eCommerce
Also makes 27 other plugins · 4.4M+ installs across the portfolio →
Provides integration between Google Analytics and WooCommerce.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 74/100
no flags
Active installs
100K+
≈190K estimated
Momentum
-3%
downloads vs prior 30d
Biggest opportunity: Add “ecommerce analytics”, “sales analytics” and “ga4” to your wp.org tags. You rank #9, #10 and #13 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 2 listed these are the slots worth spending.
74 health vs 71 average across 9,746 eCommerce plugins
Install conversion
How it's measured →0.9%
of downloads still active
At least 100K of 11.2M lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,142 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 12 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 11 days ago
Tested up to WordPress 7.1.4, the current branch or newer
2.8★ over 119 reviews, smoothed to 3.18★
2 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
To rank higher: Lift the average: resolve the issues driving the low reviews.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Losing ground
-1.9
Velocity
places per keyword, 28d
13%
Breadth
of keywords climbing, 28d
+1.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| woocommerce integration | #6 | #11 | down 2 |
| google analytics your tag | #10 | #20 | down 4 |
| woocommerce analytics | #9 | #18 | down 5 |
| ecommerce analytics | #9 | #18 | down 2 |
| analytics | #15 | #23 | down 4 |
| google integration | #6 | #21 | 0 |
| sales analytics | #10 | #16 | 0 |
| between | #17 | #24 | 0 |
| #21 | #24 | down 8 | |
| woocommerce tags | #13 | #21 | down 1 |
| google analytics integration | #8 | #17 | down 4 |
| woocommerce analytics plugin | #8 | #18 | down 1 |
| woocommerce your tag | #22 | #19 | up 2 |
| referrals | #13 | #18 | down 8 |
| ga4 | #13 | #17 | down 3 |
| woocommerce coupons | #14 | #19 | 0 |
| woocommerce redirect | #15 | #21 | down 3 |
| woocommerce analytics report | #9 | #16 | 0 |
| google analytics script | #9 | #18 | down 1 |
| woocommerce tabs plugin | #16 | #21 | — |
129 searches this plugin appeared in over the last 90 days, 20 listed. 72 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Add “ecommerce analytics”, “sales analytics” and “ga4” to your wp.org tags. You rank #9, #10 and #13 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 2 listed these are the slots worth spending.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 536.8K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
12
releases in the last 12 months
11d ago
latest release · v2.4.4 · 20 Oct 2026
111
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100K+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago and the previous band took 4.4 years to cross, so the real count is still just under 200K.
Install history since 1 Nov 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ Mr Fragrance6mo ago
Support advised how this works. No dash in WooCommerce, it all connects to Google Analytics, when ID inserted into Integration section. Thanks.
Read on wp.org ↗ - ★★★★★ Jason7mo ago
This plugin is buggy and the feature set does not even cover basic enhanced ecommerce journey events, so your funnels won’t work. Abysmal.
Read on wp.org ↗ - ★★★★★ cgeedouble1.2y ago
broke my WooCommerce site
Read on wp.org ↗ - ★★★★★ seoway1.4y ago
We installed this plugin to improve conversion tracking in GA4 – with disastrous results: since installation, no traffic has been recorded in Google Analytics 4 at all. We are using the Complianz cookie plugin, which previously worked flawlessly. But immediately after activating the GA for WooCommerce plugin, tracking completely stopped. Even after uninstalling the plugin, the issue remained. We had to delete the entire GA4 property and set it up from scratch just to get data flowing again – a major and unacceptable disruption for a live site. This plugin used to work well in the past, but it is now broken across all our client sites. It seems completely incompatible with standard consent solutions and GA4 at the moment. Unless a working update is released within the next few days, we will be removing this plugin from all our clients’ shops permanently. Conclusion: Until the issues are resolved – stay away! This plugin poses a serious risk to production environments.
Read on wp.org ↗ - ★★★★★ Dymytrii Ishchuk1.4y ago
Native Google Analytics gateway for Woocommerce. Works great when set up correctly.
Read on wp.org ↗ - ★★★★★ pierretappeti1.5y ago
very good technical support, thanks
Read on wp.org ↗ - ★★★★★ Alex Freixa1.6y ago
This used to work, but not anymore.No way to setup Google Analytics Cookies settings. Please fix!
Read on wp.org ↗ - ★★★★★ bytesbuzz2.0y ago
Had issues initially, but support was helpful and responsive in resolving them
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-10-20 Version 2.4.4 Dev – Add shared npm scripts, a pre-commit hook, Dependabot for GitHub Actions and a Node 24 pin. Dev – Declare GPL-3.0-or-later in package metadata to match the plugin header. Dev – Require yoast/phpunit-polyfills 1.1.5 2.4.4
- 2026-10-12 Version 2.4.3 Fix – Report the catalog price of Composite Products instead of 0 in view_item , view_item_list , select_content and add_to_cart events. Update – Bump the minimum required WooCommerce version to 11.1 and the compatibilit 2.4.3
- 2026-09-08 Version 2.4.2 Declare compatibility with WooCommerce 11.1.0. Dev – Pin GitHub Actions and their nested dependencies to immutable commit SHAs. Fix – Strip the order key and other sensitive query parameters from the page URL and referre 2.4.2
- 2026-08-25 Version 2.4.1 Fix – Purchase event no longer reports a false item discount in stores that enter prices inclusive of tax, and no longer drops coupon discounts for quantities above one; item price and discount are now per unit and tax-e 2.4.1
- 2026-08-06 Version 2.4.0 Dev – Run the PHP coding standards job when dependencies change. Dev – Update WPCS to 3.4.1 to pick up the fix for GHSA-3pwp-g2mj-5p3v. Update – Bump the minimum required WooCommerce version to 10.9 and the compatibility 2.4.0
- 2026-06-25 Version 2.3.0 Update – Require WooCommerce 10.8+. See changelog for all versions . 2.3.0
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 44 languages, 7 at 90% or more
Plus 20 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Google Analytics for WooCommerce when asked about these topics, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- WooCommerce extensions, Analytics
Readme readiness
4 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Google Analytics.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 373 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text All 2 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-20 200K+ → 100K+ down after 1600 days in tier
- 2021-12-02 100K+ → 200K+ up after 853 days in tier
- 2019-08-02 90K+ → 100K+ up after 153 days in tier
- 2019-03-02 80K+ → 90K+ up after 106 days in tier
- 2018-11-16 70K+ → 80K+ up after 59 days in tier
- 2018-09-18 60K+ → 70K+ up after 199 days in tier
- 2018-03-03 50K+ → 60K+ up after 212 days in tier
- 2017-08-03 40K+ → 50K+ up after 182 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ installs · 4.9★ · 2 shared tags A -
Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ installs · 4.3★ · 2 shared tags A -
MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ installs · 4.5★ · 1 shared tag A -
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag C -
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag B -
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ installs · 4.5★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Google Analytics for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/woocommerce-google-analytics-integration" width="480" height="300" style="border:0" loading="lazy" title="Google Analytics for WooCommerce — Plugin Pulse"></iframe> Google Analytics for WooCommerce: 100K+ active installs, 2.8★ (119 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/woocommerce-google-analytics-integration
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