Google Analytics for WooCommerce

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

1. ★★★★★ Mr Fragrance

   4mo ago

   Support advised how this works. No dash in WooCommerce, it all connects to Google Analytics, when ID inserted into Integration section. Thanks.

   Read on wp.org ↗
2. ★★★★★ Jason

   4mo ago

   This plugin is buggy and the feature set does not even cover basic enhanced ecommerce journey events, so your funnels won’t work. Abysmal.

   Read on wp.org ↗
3. ★★★★★ cgeedouble

   12mo ago

   broke my WooCommerce site

   Read on wp.org ↗
4. ★★★★★ seoway

   1.2y ago

   We installed this plugin to improve conversion tracking in GA4 – with disastrous results: since installation, no traffic has been recorded in Google Analytics 4 at all. We are using the Complianz cookie plugin, which previously worked flawlessly. But immediately after activating the GA for WooCommerce plugin, tracking completely stopped. Even after uninstalling the plugin, the issue remained. We had to delete the entire GA4 property and set it up from scratch just to get data flowing again – a major and unacceptable disruption for a live site. This plugin used to work well in the past, but it is now broken across all our client sites. It seems completely incompatible with standard consent solutions and GA4 at the moment. Unless a working update is released within the next few days, we will be removing this plugin from all our clients’ shops permanently. Conclusion: Until the issues are resolved – stay away! This plugin poses a serious risk to production environments.

   Read on wp.org ↗
5. ★★★★★ Dymytrii Ishchuk

   1.3y ago

   Native Google Analytics gateway for Woocommerce. Works great when set up correctly.

   Read on wp.org ↗
6. ★★★★★ pierretappeti

   1.3y ago

   very good technical support, thanks

   Read on wp.org ↗
7. ★★★★★ Alex Freixa

   1.4y ago

   This used to work, but not anymore.No way to setup Google Analytics Cookies settings. Please fix!

   Read on wp.org ↗
8. ★★★★★ bytesbuzz

   1.8y ago

   Had issues initially, but support was helpful and responsive in resolving them

   Read on wp.org ↗

Recent releases and news for this plugin

1. 2026-08-25 Version 2.4.1 Fix – Purchase event no longer reports a false item discount in stores that enter prices inclusive of tax, and no longer drops coupon discounts for quantities above one; item price and discount are now per unit and tax-e 2.4.1
2. 2026-08-06 Version 2.4.0 Dev – Run the PHP coding standards job when dependencies change. Dev – Update WPCS to 3.4.1 to pick up the fix for GHSA-3pwp-g2mj-5p3v. Update – Bump the minimum required WooCommerce version to 10.9 and the compatibility 2.4.0
3. 2026-06-25 Version 2.3.0 Update – Require WooCommerce 10.8+. See changelog for all versions . 2.3.0
4. 2026-06-22 Version 2.2.1 Dev – Fix E2E tests against current WooCommerce shipping and checkout behavior. Dev – Update vulnerable npm development dependencies. Fix – Prevent a fatal TypeError on PHP 8 when a cart item, order line, or product loop 2.2.1
5. 2026-06-09 Version 2.2.0 Add – Add a read-only Google Analytics tracking settings ability. Add – Expose JavaScript tracking formatters and utilities for custom integrations. Add – Track checkout shipping and payment info events. Dev – Add CodeRa 2.2.0
6. 2026-04-15 Version 2.1.23 Dev – Enable min-release-age supply-chain protection. Dev – Override serialize-javascript to ^7.0.5 and ajv to ^8.18.0 to resolve npm security vulnerabilities. Update – Require WooCommerce 10.6+. See changelog for all ve 2.1.23

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Translated into 43 languages, 4 at 90% or more

Plus 19 more locales with partial translations.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-04-20 200K+ → 100K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ installs · 4.9★ · 2 shared tags A
• Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ installs · 4.3★ · 2 shared tags A
• MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ installs · 4.5★ · 1 shared tag A
• Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag B
• WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag B
• GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ installs · 4.5★ · 1 shared tag B

Embed this report card

Drop a live Pulse card for Google Analytics for WooCommerce into a readme, a review or a deck. It updates itself.

Google Analytics for WooCommerce: 100K+ active installs, 2.8★ (119 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/woocommerce-google-analytics-integration