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← Rankings

wp.org search vs our merit ranking: “customize checkout”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “customize checkout”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20. 8 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WooCommerce PayPal Payments shows at wp.org #12 but places #18 on merit, a gap of 6 places. Its 800K+ installs carry it up the search order; its 2.9★ average from 583 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

FunnelKit – Funnel Builder Plugin for WooCommerce Checkout places #8 on merit, 5.0★ from 1028 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Flexible Checkout Fields for WooCommerce – WooCommerce Checkout Manager 80K+ · 4.7★ (296) wp.org #1 2 Checkout Field Editor (Checkout Manager) for WooCommerce 400K+ · 4.9★ (1056) wp.org #2 3 Checkout Field Manager (Checkout Manager) for WooCommerce 80K+ · 4.5★ (784) wp.org #3 4 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7323) wp.org #4 5 Fluid Checkout for WooCommerce – Lite 20K+ · 4.9★ (159) wp.org #5 6 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (517) wp.org #6 7 WooCommerce 7M+ · 4.5★ (4833) wp.org #8 ↑1 1 too low 8 FunnelKit – Funnel Builder Plugin for WooCommerce Checkout 30K+ · 5.0★ (1028) wp.org #18 ↓4 10 too low 9 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #14 ↑3 5 too low 10 StoreCustomizer – A plugin to Customize all WooCommerce Pages 20K+ · 4.8★ (127) wp.org #15 ↓2 5 too low 11 MultiStep Checkout for WooCommerce 3K+ · 4.8★ (55) wp.org #9 ↓2 2 too high 12 Checkout Files Upload for WooCommerce 7K+ · 4.4★ (14) wp.org #7 5 too high 13 WP Express Checkout (Fast Payments via PayPal & Stripe) 1K+ · 4.9★ (32) wp.org #11 ↓1 2 too high 14 Checkout Field Editor (Checkout Manager) for WooCommerce 2K+ · 4.7★ (40) wp.org #10 ↓2 4 too high 15 Sliding Cart for WooCommerce by FunnelKit – Skip Cart & Reach WooCommerce Checkout Faster 30K+ · 5.0★ (111) wp.org #20 5 too low 16 Digital Goods for WooCommerce Checkout 3K+ · 4.5★ (42) wp.org #13 ↓2 3 too high 17 Payment Gateway Based Fees and Discounts for WooCommerce 30K+ · 4.7★ (58) wp.org #16 ↑7 1 too high 18 WooCommerce PayPal Payments 800K+ · 2.9★ (583) wp.org #12 6 too high 19 Change Quantity on Checkout for WooCommerce 4K+ · 5.0★ (52) wp.org #21 ↓3 2 too low 20 WP Stripe Checkout 1K+ · 4.4★ (23) wp.org #19 ↓4 1 too high 21 Checkout Fields for Blocks 1K+ · 4.4★ (9) wp.org #17 ↓5 4 too high 22 Checkout for PayPal 500+ · 4.4★ (7) wp.org #24 ↓5 2 too low 23 g-FFL Checkout 600+ · 5.0★ (4) wp.org #22 ↓6 1 too high 24 Checkout & Store Toolkit for WooCommerce 800+ · 5.0★ (1) wp.org #23 ↓2 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.