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wp.org search vs our merit ranking: “excel import”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “excel import”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP All Import – Import Add-On for ACF shows at wp.org #4 but places #11 on merit, a gap of 7 places. Its 50K+ installs carry it up the search order; its 5.0★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Data Tables Generator by Supsystic – Excel-like, WooCommerce & Pricing Tables places #10 on merit, 4.7★ from 497 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966) wp.org #1 2 Import and export users and customers 70K+ · 4.7★ (259) wp.org #2 3 WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export 20K+ · 4.4★ (593) wp.org #3 4 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #5 ↑1 1 too low 5 WP All Import – Product Import for WooCommerce 20K+ · 4.7★ (276) wp.org #6 ↓1 1 too low 6 Export and Import Users and Customers 50K+ · 4.8★ (442) wp.org #7 ↑2 1 too low 7 Order Export & Order Import for WooCommerce 50K+ · 4.7★ (337) wp.org #8 1 too low 8 Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (413) wp.org #9 ↓2 1 too low 9 WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #16 7 too low 10 Data Tables Generator by Supsystic – Excel-like, WooCommerce & Pricing Tables 10K+ · 4.7★ (497) wp.org #18 8 too low 11 WP All Import – Import Add-On for ACF 50K+ · 5.0★ (6) wp.org #4 7 too high 12 Comments Import & Export 2K+ · 4.9★ (68) wp.org #12 13 Import Users from CSV 10K+ · 4.1★ (44) wp.org #10 ↑1 3 too high 14 WPSyncSheets For WooCommerce – Import & Export Orders, Products, Customers & Coupons to Google Sheets in Real-Time 600+ · 5.0★ (27) wp.org #24 10 too low 15 Post Export Import with Media 1K+ · 4.5★ (8) wp.org #21 ↓1 6 too low 16 WP All Import – Import SEO Settings for Rank Math SEO 6K+ · 4.5★ (4) wp.org #11 ↓1 5 too high 17 WP All Import – Import SEO Settings for Yoast SEO 20K+ · 2.8★ (11) wp.org #13 4 too high 18 WP All Import – Import SEO Settings for All In One SEO 1K+ · 5.0★ (2) wp.org #14 4 too high 19 WP All Import – Job Listing Import for WP Job Manager 2K+ · 5.0★ (2) wp.org #15 4 too high 20 WP All Import – Listings Import for Listify 300+ · 5.0★ (2) wp.org #19 1 too high 21 Export/Import Media – CSV Media Library Import & Export 1K+ · 3.7★ (3) wp.org #22 ↓1 1 too low 22 WP All Import – Job Listing Import for Jobify 100+ · 5.0★ (1) wp.org #23 ↓1 1 too low 23 WP All Import – Property Import for RealHomes 700+ · 4.0★ (2) wp.org #17 6 too high 24 Import Users & Customers with Meta | WP Ultimate CSV Importer Add-on 5K+ · 3.0★ (2) wp.org #20 ↓2 4 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.