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wp.org search vs our merit ranking: “add media from web”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “add media from web”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Web-Stat – Live Visitor Analytics shows at wp.org #14 but places #21 on merit, a gap of 7 places. Its 5K+ installs carry it up the search order; its 4.4★ average from 20 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Media Library Assistant 70K+ · 4.8★ (202) wp.org #1 2 Enable Media Replace 600K+ · 4.4★ (302) wp.org #2 3 Featured Image from URL (FIFU) 60K+ · 4.6★ (264) wp.org #3 4 Converter for Media – Optimize images | Convert WebP & AVIF 500K+ · 4.9★ (1,108) wp.org #5 wp.org ranks it 1 place below merit 5 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #6 ↓2 wp.org ranks it 1 place below merit 6 Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1,527) wp.org #8 ↓1 wp.org ranks it 2 places below merit 7 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #7 ↓1 8 Advanced Media Offloader – Offload Media to Amazon S3, Cloudflare R2, DigitalOcean Spaces & More 8K+ · 4.7★ (48) wp.org #4 ↑8 wp.org ranks it 4 places above merit 9 Real Media Library: Media Library Folder & File Manager 100K+ · 4.8★ (299) wp.org #11 ↓1 wp.org ranks it 2 places below merit 10 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1,323) wp.org #10 ↓2 11 LiteSpeed Cache 7M+ · 4.8★ (2,778) wp.org #12 ↓1 wp.org ranks it 1 place below merit 12 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #9 wp.org ranks it 3 places above merit 13 AddToAny Share Buttons 300K+ · 4.7★ (1,114) wp.org #16 wp.org ranks it 3 places below merit 14 Super Progressive Web Apps 40K+ · 4.6★ (225) wp.org #13 wp.org ranks it 1 place above merit 15 Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF 900K+ · 4.3★ (1,657) wp.org #15 16 Media Library Folders 10K+ · 4.3★ (465) wp.org #17 ↑1 wp.org ranks it 1 place below merit 17 Import and export users and customers 70K+ · 4.7★ (259) wp.org #21 ↓1 wp.org ranks it 4 places below merit 18 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,051) wp.org #24 wp.org ranks it 6 places below merit 19 OneSignal – Web Push Notifications 60K+ · 4.3★ (360) wp.org #23 ↓1 wp.org ranks it 4 places below merit 20 Super Web Share – Native Social Sharing Button 2K+ · 4.9★ (29) wp.org #19 wp.org ranks it 1 place above merit 21 Web-Stat – Live Visitor Analytics 5K+ · 4.4★ (20) wp.org #14 wp.org ranks it 7 places above merit 22 Metricool – Social media and site statistics 90K+ · 4.4★ (23) wp.org #20 ↑3 wp.org ranks it 2 places above merit 23 Podlove Web Player 4K+ · 3.7★ (14) wp.org #22 ↓1 wp.org ranks it 1 place above merit 24 Catch Web Tools 10K+ · 5.0★ (3) wp.org #18 ↓1 wp.org ranks it 6 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.