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wp.org search vs our merit ranking: “advanced plugin search”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “advanced plugin search”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Advanced IP Blocker shows at wp.org #9 but places #17 on merit, a gap of 8 places. Its 3K+ installs carry it up the search order; its 4.9★ average from 27 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Ivory Search – WordPress Search Plugin places #7 on merit, 4.9★ from 1562 reviews, but shows at wp.org #11. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) wp.org #1 ↑1 2 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #2 ↓1 3 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #3 ↑2 4 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #4 ↑3 5 Advanced Woo Search – Product Search for WooCommerce 60K+ · 4.8★ (248) wp.org #5 ↓1 6 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #7 ↑3 1 too low 7 Ivory Search – WordPress Search Plugin 90K+ · 4.9★ (1562) wp.org #11 ↓5 4 too low 8 Advanced Editor Tools 1M+ · 4.5★ (354) wp.org #6 ↓3 2 too high 9 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #8 1 too high 10 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #10 ↓1 11 FiboSearch – Ajax Search for WooCommerce 100K+ · 4.9★ (1815) wp.org #13 ↑2 2 too low 12 Search Exclude 50K+ · 4.8★ (218) wp.org #12 13 Advanced File Manager – Ultimate File Manager for WordPress And Document Library Solution 100K+ · 4.8★ (442) wp.org #14 1 too low 14 Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4940) wp.org #15 ↓2 1 too low 15 Relevanssi – A Better Search 100K+ · 4.8★ (406) wp.org #16 ↑3 1 too low 16 Ajax Search Lite – Live Search & Filter 70K+ · 4.8★ (266) wp.org #18 2 too low 17 Advanced IP Blocker 3K+ · 4.9★ (27) wp.org #9 ↑7 8 too high 18 Business Directory Plugin – Easy Listing & Member Directories for WordPress 10K+ · 4.6★ (504) wp.org #22 ↓1 4 too low 19 Search Regex 100K+ · 4.7★ (101) wp.org #17 ↓6 2 too high 20 ACF: Better Search 40K+ · 4.9★ (165) wp.org #23 ↓1 3 too low 21 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #24 ↓1 3 too low 22 Advanced WordPress Backgrounds 30K+ · 4.8★ (44) wp.org #19 3 too high 23 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #21 ↓4 2 too high 24 Advanced Import 80K+ · 4.4★ (7) wp.org #20 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.