Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “aov”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “aov”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20. 7 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

StoreGrowth – Upsell, BOGO, Quick View, Direct Checkout & Side Cart for WooCommerce shows at wp.org #8 but places #16 on merit, a gap of 8 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

FunnelKit – Funnel Builder Plugin for WooCommerce Checkout places #9 on merit, 5.0★ from 1028 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (517) wp.org #1 2 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (625) wp.org #2 3 WPFunnels – Funnel Builder for WooCommerce with Checkout & One Click Upsell 5K+ · 4.9★ (175) wp.org #4 1 too low 4 WP Travel Engine – Tour Booking Plugin – Tour Operator Software 20K+ · 4.9★ (594) wp.org #5 1 too low 5 FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce 20K+ · 5.0★ (346) wp.org #7 ↑1 2 too low 6 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #3 3 too high 7 UpsellWP – Upsell and Related Products Offers for WooCommerce 5K+ · 4.9★ (149) wp.org #6 1 too high 8 YaySMTP – WP Mail SMTP with Email Logs, Tracking & Reports 10K+ · 4.9★ (45) wp.org #9 ↓2 1 too low 9 FunnelKit – Funnel Builder Plugin for WooCommerce Checkout 30K+ · 5.0★ (1028) wp.org #19 ↑1 10 too low 10 ShopEngine – All-in-One Elementor WooCommerce Builder with eCommerce Templates & Woo Widgets 100K+ · 4.6★ (212) wp.org #18 ↑1 8 too low 11 FunnelKit Payment Gateway for Stripe WooCommerce 20K+ · 4.9★ (53) wp.org #15 ↑2 4 too low 12 SureCart – Ecommerce Made Easy For Selling Physical Products, Digital Downloads, Subscriptions, Donations, & Payments 80K+ · 4.8★ (288) wp.org #21 ↑1 9 too low 13 Quantity Discounts, Breaks & Product Bundles for Woocommerce By Bundler 400+ · 4.5★ (51) wp.org #11 2 too high 14 Caddy – WooCommerce Side Cart & Free Shipping Bar 3K+ · 3.9★ (20) wp.org #10 4 too high 15 Upsell Funnel Builder for WooCommerce – Create Upsells, Cross-Sells, Order Bumps, Frequently Bought, and Popups. 2K+ · 4.7★ (116) wp.org #22 ↑2 7 too low 16 StoreGrowth – Upsell, BOGO, Quick View, Direct Checkout & Side Cart for WooCommerce 2K+ · 5.0★ (7) wp.org #8 ↑1 8 too high 17 Promolayer – Popup Builder & Abandonment Preventer 1K+ · 5.0★ (5) wp.org #13 ↑1 4 too high 18 Power Coupons for WooCommerce 30K+ · 5.0★ (3) wp.org #12 6 too high 19 Dashboard and Analytics for WooCommerce 70+ · 5.0★ (2) wp.org #17 ↓1 2 too high 20 Sigmize: A/B Testing, Session Recordings, Heatmaps & Revenue Tracking for WooCommerce, SureCart & EDD 5K+ · 3.7★ (3) wp.org #16 ↑2 4 too high 21 Super Payments – WooCommerce Payment Gateway 200+ · 3.6★ (5) wp.org #24 3 too low 22 WooCommerce Gateway Affirm 6K+ · 0.0★ (0) wp.org #14 ↑1 8 too high 23 UpsellWP Side Cart for WooCommerce 300+ · 5.0★ (2) wp.org #23 24 WooReports — Advanced Reporting for WooCommerce 70+ · 5.0★ (1) wp.org #20 ↑1 4 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.