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wp.org search vs our merit ranking: “article tips”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “article tips”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Surfer – WordPress Plugin shows at wp.org #4 but places #13 on merit, a gap of 9 places. Its 5K+ installs carry it up the search order; its 4.7★ average from 10 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #1 2 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #2 3 The Post Grid – Shortcode, Gutenberg Blocks and Elementor Addon for Post Grid 100K+ · 4.8★ (265) wp.org #5 ↑2 2 too low 4 Art WooCommerce Order One Click 4K+ · 5.0★ (36) wp.org #3 1 too high 5 Smart Slider 3 800K+ · 4.9★ (1125) wp.org #6 ↑4 1 too low 6 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #7 ↑4 1 too low 7 BetterDocs – AI Documentation, Knowledge Base, MCP Server, Docs, Wikis, FAQ & Chatbot 30K+ · 4.8★ (515) wp.org #9 ↓4 2 too low 8 Echo Knowledge Base – Documentation, FAQs, Chat & Smart Search 10K+ · 4.9★ (124) wp.org #8 ↑1 9 WP RSS Aggregator – RSS Import, Feed to Post, Autoblogging, AI Content 40K+ · 4.5★ (565) wp.org #11 ↓3 2 too low 10 Cookiebot – Cookie Banner & Cookie Consent for GDPR, CCPA & Google Consent Mode 100K+ · 4.4★ (440) wp.org #10 ↓4 11 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #12 ↑1 1 too low 12 Flexible Checkout Fields for WooCommerce – WooCommerce Checkout Manager 80K+ · 4.7★ (296) wp.org #13 ↑1 1 too low 13 Surfer – WordPress Plugin 5K+ · 4.7★ (10) wp.org #4 9 too high 14 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (517) wp.org #17 ↑2 3 too low 15 Simple History – Track, Log, and Audit WordPress Changes 300K+ · 4.9★ (492) wp.org #18 ↓1 3 too low 16 SmartCrawl SEO checker, analyzer & optimizer 10K+ · 4.8★ (171) wp.org #16 17 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #20 3 too low 18 Internal Link Juicer: SEO Auto Linker for WordPress 100K+ · 4.7★ (537) wp.org #21 ↑2 3 too low 19 Disable Comments 1M+ · 4.7★ (281) wp.org #15 ↓3 4 too high 20 Flexible PDF Coupons – Gift Cards & Vouchers for WooCommerce 2K+ · 4.7★ (31) wp.org #14 ↑1 6 too high 21 EazyDocs – AI Powered Knowledge Base, Wiki, Documentation & FAQ Builder 2K+ · 4.7★ (100) wp.org #23 ↓1 2 too low 22 WC Price History 5K+ · 5.0★ (27) wp.org #24 ↓3 2 too low 23 Blockenberg — 645 Advanced Gutenberg Blocks, 683 Templates and AI Agent for WordPress Block Editor 1K+ · 4.6★ (5) wp.org #19 4 too high 24 TIP Next Post 10+ · 0.0★ (0) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.