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wp.org search vs our merit ranking: “block email register”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “block email register”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

VK Block Patterns shows at wp.org #3 but places #21 on merit, a gap of 18 places. Its 100K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Login & Register Customizer – Forms, Popup, Profile & WooCommerce places #11 on merit, 4.8★ from 254 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #1 2 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3224) wp.org #2 3 Nextend Social Login and Register 200K+ · 4.9★ (447) wp.org #4 1 too low 4 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #7 3 too low 5 PublishPress Blocks – Block Controls, Block Visibility, Block Permissions 20K+ · 4.7★ (204) wp.org #6 1 too low 6 Pie Register – User Registration, Profiles & Content Restriction 1K+ · 4.2★ (222) wp.org #5 1 too high 7 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #10 3 too low 8 YayMail – WooCommerce Email Customizer 50K+ · 4.8★ (291) wp.org #9 1 too low 9 Wp Social Login and Register Social Counter 70K+ · 4.6★ (67) wp.org #8 1 too high 10 Kit (formerly ConvertKit) – Email Subscribers, Email Newsletter, Email Marketing, Landing Pages and Membership 40K+ · 4.8★ (90) wp.org #12 2 too low 11 Login & Register Customizer – Forms, Popup, Profile & WooCommerce 30K+ · 4.8★ (254) wp.org #17 6 too low 12 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) wp.org #14 2 too low 13 Meta Field Block – Display Custom Fields for ACF, Meta Box and More 10K+ · 5.0★ (57) wp.org #16 3 too low 14 The Events Calendar 600K+ · 4.2★ (2463) wp.org #23 9 too low 15 Contact Form Email 8K+ · 4.3★ (102) wp.org #15 16 hCaptcha for WP 70K+ · 4.6★ (88) wp.org #20 4 too low 17 EmailKit – Email Customizer for WooCommerce & WP 70K+ · 4.7★ (15) wp.org #11 6 too high 18 Disable Emails 30K+ · 5.0★ (20) wp.org #21 3 too low 19 WP-EMail 1K+ · 4.5★ (11) wp.org #13 6 too high 20 Customer Email Verification for WooCommerce – OTP Verification, Block Fake Signups 2K+ · 4.2★ (20) wp.org #18 2 too high 21 VK Block Patterns 100K+ · 5.0★ (2) wp.org #3 18 too high 22 Email OTP Authenticator – Login, Register & 2FA 100+ · 5.0★ (12) wp.org #19 3 too high 23 Block wp-login 600+ · 4.7★ (9) wp.org #22 1 too high 24 JAY Login & Register 100+ · 5.0★ (3) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.