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wp.org search vs our merit ranking: “card designer”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “card designer”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Product Designer App shows at wp.org #9 but places #24 on merit, a gap of 15 places. Its 100+ installs carry it up the search order; its 1.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #8 on merit, 4.8★ from 14388 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 PW WooCommerce Gift Cards 20K+ · 4.7★ (195) wp.org #1 2 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #7 ↓1 5 too low 3 SVG Support 1M+ · 4.8★ (356) wp.org #6 ↓2 3 too low 4 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #10 ↓1 6 too low 5 Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg 1M+ · 4.9★ (4755) wp.org #13 8 too low 6 Event Tickets and Registration 90K+ · 3.5★ (236) wp.org #8 ↓1 2 too low 7 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #16 ↑5 9 too low 8 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #22 ↓4 14 too low 9 YayMail – WooCommerce Email Customizer 50K+ · 4.8★ (291) wp.org #18 ↑6 9 too low 10 Portfolio Filter Gallery – Photo Gallery 20K+ · 4.8★ (348) wp.org #21 ↓2 11 too low 11 9MAIL – WordPress Email Templates Designer 200+ · 5.0★ (4) wp.org #3 8 too high 12 HUSKY – Products Filter for WooCommerce Professional. MCP is onboard 80K+ · 4.6★ (337) wp.org #20 8 too low 13 Business Card Block – present your team and contact info in style 1K+ · 4.3★ (4) wp.org #2 11 too high 14 Superb Addons: Blocks, Patterns, Pre-built Pages, Sliders, Popups, Free Forms, Animations & More 80K+ · 4.9★ (23) wp.org #12 ↓1 2 too high 15 EventON – Events Calendar 6K+ · 4.1★ (44) wp.org #14 ↓2 1 too high 16 NextXen Designer – Product Customizer for WooCommerce 60+ · 5.0★ (2) wp.org #4 ↑1 12 too high 17 Magazine Blocks – Blog Designer, Magazine & Newspaper Website Builder, Page Builder with Posts Blocks, Post Grid 6K+ · 4.9★ (11) wp.org #17 ↓3 18 PressPrimer Certificate – Certificate Designer & Course Certification for Your LMS 300+ · 5.0★ (2) wp.org #5 13 too high 19 Printcart Store – Web to Print Product Designer for WooCommerce 60+ · 4.1★ (12) wp.org #15 ↑1 4 too high 20 WDesignKit – AI Templates, Widget Builder & MCP Workflow 30K+ · 4.8★ (12) wp.org #24 ↓4 4 too low 21 GIFT4U – Gift Cards All in One for Woo 200+ · 4.7★ (3) wp.org #11 ↓1 10 too high 22 eCards Lite – Christmas, Birthday & Thank-You E-Cards 90+ · 4.3★ (6) wp.org #23 ↓6 1 too low 23 WooPOS Gift Cards for WooCommerce 70+ · 5.0★ (1) wp.org #19 ↓4 4 too high 24 Product Designer App 100+ · 1.0★ (1) wp.org #9 ↓1 15 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.