Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “churn”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “churn”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Recurio – Ultimate Subscription for WooCommerce shows at wp.org #10 but places #24 on merit, a gap of 14 places. Its 2K+ installs carry it up the search order; its 3.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

FunnelKit – Funnel Builder Plugin for WooCommerce Checkout places #5 on merit, 5.0★ from 1028 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 SureCart – Ecommerce Made Easy For Selling Physical Products, Digital Downloads, Subscriptions, Donations, & Payments 80K+ · 4.8★ (288) wp.org #1 2 Subscriptions for WooCommerce with Stripe Recurring Payments 1K+ · 4.9★ (25) wp.org #2 3 FluentCart A New Era of eCommerce – Faster, Lighter, and Simpler 9K+ · 4.5★ (46) wp.org #4 ↑1 1 too low 4 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #9 5 too low 5 FunnelKit – Funnel Builder Plugin for WooCommerce Checkout 30K+ · 5.0★ (1028) wp.org #16 ↓1 11 too low 6 Sublium Subscriptions – Subscriptions for WooCommerce – Recurring Payments, Subscription Plans & Installments 700+ · 5.0★ (11) wp.org #3 3 too high 7 Milo Subscriptions – Subscriptions for WooCommerce and Recurring Payments 200+ · 5.0★ (10) wp.org #5 ↓1 2 too high 8 Points and Rewards for WooCommerce – Create Loyalty Programs, Reward Customer Purchases, Referral Points, User Badges, and Gamification 6K+ · 4.5★ (180) wp.org #11 ↑1 3 too low 9 Metorik – Reports & Email Automation for WooCommerce 9K+ · 5.0★ (20) wp.org #7 ↓1 2 too high 10 Subscriptions for WooCommerce 10K+ · 4.5★ (180) wp.org #13 ↓3 3 too low 11 TrueAna – True Analytics Dashboard 1K+ · 5.0★ (30) wp.org #12 ↑1 1 too low 12 Putler – Simple WooCommerce Analytics for your Store 200+ · 5.0★ (15) wp.org #8 ↓1 4 too high 13 One Click Upsell Funnel for Woocommerce 1K+ · 4.5★ (98) wp.org #23 ↓1 10 too low 14 Leaky Paywall 600+ · 4.2★ (35) wp.org #18 ↓1 4 too low 15 Churn Solution – Cancellation Flows, Save Offers and Failed Payment Recovery for WooCommerce and Paid Memberships Pro — · 5.0★ (2) wp.org #6 ↑2 9 too high 16 Subscriptions for WooCommerce Recurring Payments with Membership Content Restriction 500+ · 5.0★ (5) wp.org #15 ↑1 1 too high 17 WPJ Reports for MemberPress 100+ · 5.0★ (6) wp.org #21 4 too low 18 SaleSmartly – Live Chat & Chat Bot Integrate 100+ · 5.0★ (4) wp.org #22 ↑1 4 too low 19 Sigmize: A/B Testing, Session Recordings, Heatmaps & Revenue Tracking for WooCommerce, SureCart & EDD 5K+ · 3.7★ (3) wp.org #14 5 too high 20 Dashboard and Analytics for WooCommerce 70+ · 5.0★ (2) wp.org #20 21 Virtevo Insights — WooCommerce Analytics, Reports & Churn Prediction — · 4.0★ (1) wp.org #17 ↑1 4 too high 22 Memberships and User Profiles for WooCommerce – ProfileGrid WooCommerce Integration 300+ · 5.0★ (1) wp.org #19 3 too high 23 Usetiful – Digital Adoption Platform 100+ · 5.0★ (1) wp.org #24 1 too low 24 Recurio – Ultimate Subscription for WooCommerce 2K+ · 3.0★ (1) wp.org #10 ↑1 14 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.