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wp.org search vs our merit ranking: “clean up products”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “clean up products”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Wallet Up – Cash App, Venmo, PayPal, Zelle & QR Code Payments shows at wp.org #11 but places #24 on merit, a gap of 13 places. Its 200+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Advanced AJAX Product Filters places #12 on merit, 4.7★ from 387 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2,617) wp.org #1 2 Asset CleanUp: Page Speed Booster 100K+ · 4.9★ (1,564) wp.org #2 ↑1 3 Advanced Database Cleaner – Optimize & Clean Database to Speed Up Site Performance 100K+ · 4.9★ (1,962) wp.org #3 ↓1 4 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,716) wp.org #4 ↑4 5 Disable Bloat for WordPress & WooCommerce – Speed Up & Clean Up Admin 10K+ · 4.8★ (100) wp.org #5 6 LiteSpeed Cache 7M+ · 4.8★ (2,778) wp.org #8 ↑3 wp.org ranks it 2 places below merit 7 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,232) wp.org #9 ↓2 wp.org ranks it 2 places below merit 8 Products Per Page for WooCommerce 10K+ · 4.8★ (80) wp.org #6 wp.org ranks it 2 places above merit 9 Advanced Product Fields (Product Addons) for WooCommerce 50K+ · 4.8★ (284) wp.org #10 ↓6 wp.org ranks it 1 place below merit 10 Bulk Edit Products for WooCommerce – WP Sheet Editor 10K+ · 4.9★ (228) wp.org #12 ↓2 wp.org ranks it 2 places below merit 11 Product Feed Manager for WooCommerce – CTX Feed – Support 220+ Shopping, AI & Social Channels 90K+ · 4.6★ (838) wp.org #15 ↓10 wp.org ranks it 4 places below merit 12 Advanced AJAX Product Filters 50K+ · 4.7★ (387) wp.org #17 ↑1 wp.org ranks it 5 places below merit 13 Product Addons for Woocommerce – Product Options with Custom Fields 30K+ · 4.9★ (477) wp.org #19 ↓6 wp.org ranks it 6 places below merit 14 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (334) wp.org #16 wp.org ranks it 2 places below merit 15 Product Slider, Product Carousel and Product Grid Gallery for WooCommerce – Reno Product Slider (formerly Product Slider for WooCommerce) 20K+ · 4.7★ (280) wp.org #20 ↓3 wp.org ranks it 5 places below merit 16 Variation Swatches for WooCommerce 300K+ · 4.8★ (926) wp.org #24 wp.org ranks it 8 places below merit 17 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #22 ↓2 wp.org ranks it 5 places below merit 18 Delete All Products for WooCommerce 4K+ · 5.0★ (7) wp.org #7 ↓1 wp.org ranks it 11 places above merit 19 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #23 wp.org ranks it 4 places below merit 20 Show only lowest prices in variable products for WooCommerce 6K+ · 4.8★ (28) wp.org #18 ↓4 wp.org ranks it 2 places above merit 21 WP Counter Up – Animated Number Counter & Milestone Showcase 1K+ · 4.0★ (5) wp.org #14 ↓2 wp.org ranks it 7 places above merit 22 Media Export & Clean 200+ · 5.0★ (3) wp.org #13 ↑2 wp.org ranks it 9 places above merit 23 Recently Viewed Products for WooCommerce – Carousel, Widget, Block & Email 1K+ · 4.7★ (3) wp.org #21 wp.org ranks it 2 places above merit 24 Wallet Up – Cash App, Venmo, PayPal, Zelle & QR Code Payments 200+ · 5.0★ (1) wp.org #11 wp.org ranks it 13 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.