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wp.org search vs our merit ranking: “conversion tracker”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “conversion tracker”, we and wp.org disagree on the top plugin, and our order differs from theirs on 17 of the top 20. 6 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WhatsLink Click Tracker shows at wp.org #3 but places #19 on merit, a gap of 16 places. Its 400+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

CWILL (Formerly ParcelPanel) – Shipment Tracking, Tracking & Order Tracking for WooCommerce places #7 on merit, 4.9★ from 538 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 HandL UTM Grabber / Tracker 10K+ · 4.8★ (146) wp.org #4 3 too low 2 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (758) wp.org #5 3 too low 3 Conversion Tracking for WooCommerce 20K+ · 3.0★ (24) wp.org #1 2 too high 4 Customer Reviews for WooCommerce 80K+ · 4.8★ (1539) wp.org #12 8 too low 5 UTM Event Tracker and Analytics, UTM Grabber 800+ · 5.0★ (6) wp.org #2 3 too high 6 10Web Booster – Website speed optimization, Cache & Page Speed optimizer 60K+ · 4.6★ (405) wp.org #19 ↓2 13 too low 7 CWILL (Formerly ParcelPanel) – Shipment Tracking, Tracking & Order Tracking for WooCommerce 7K+ · 4.9★ (538) wp.org #21 14 too low 8 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #9 1 too low 9 GA Google Analytics – Connect Google Analytics to WordPress 400K+ · 4.9★ (158) wp.org #18 ↓2 9 too low 10 SlimStat Analytics – Real-Time Stats, Heatmaps & Ecommerce 70K+ · 4.8★ (816) wp.org #17 ↑1 7 too low 11 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #16 ↑8 5 too low 12 Cookiebot – Cookie Banner & Cookie Consent for GDPR, CCPA & Google Consent Mode 100K+ · 4.4★ (440) wp.org #24 ↓1 12 too low 13 Events Tracker for Elementor 9K+ · 4.5★ (48) wp.org #10 3 too high 14 Disable Comments 1M+ · 4.7★ (281) wp.org #22 8 too low 15 Redux Framework 900K+ · 4.4★ (273) wp.org #23 ↓3 8 too low 16 Trace My IP – Visitor IP Tracker, Stats Analytics & Page Views Counter with Email Alerts 1K+ · 4.5★ (21) wp.org #15 1 too high 17 Google for WooCommerce 800K+ · 2.7★ (268) wp.org #11 6 too high 18 BaseCloud UTM Tracker 90+ · 5.0★ (2) wp.org #6 12 too high 19 WhatsLink Click Tracker 400+ · 5.0★ (1) wp.org #3 16 too high 20 Source Medium Tracker for Contact Form 7 200+ · 5.0★ (2) wp.org #8 12 too high 21 Smart Click Tracker 300+ · 5.0★ (1) wp.org #7 14 too high 22 ConsentOwl — Cookie Consent & Tracker Blocker 300+ · 5.0★ (1) wp.org #13 9 too high 23 Cross Domain Tracker for AffiliateWP 200+ · 3.0★ (2) wp.org #14 9 too high 24 LLM Bot Tracker – AI Crawler Detection & Analytics 1K+ · 3.0★ (2) wp.org #20 ↓1 4 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.