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wp.org search vs our merit ranking: “core control”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “core control”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Jupiter X Core shows at wp.org #4 but places #23 on merit, a gap of 19 places. Its 70K+ installs carry it up the search order; its 1.9★ average from 9 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) places #11 on merit, 4.9★ from 8870 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WooCommerce 7M+ · 4.5★ (4833) wp.org #1 2 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #2 3 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #3 4 Content Control – The Ultimate Content Restriction Solution! Restrict Content, Create Conditional Blocks & More 40K+ · 4.9★ (575) wp.org #5 1 too low 5 Easy Updates Manager 300K+ · 4.8★ (726) wp.org #6 1 too low 6 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #9 ↑3 3 too low 7 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #15 ↓1 8 too low 8 PublishPress Permissions: Access Control, Content Permissions, User Access 10K+ · 4.3★ (66) wp.org #7 1 too high 9 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #13 ↑4 4 too low 10 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229) wp.org #16 6 too low 11 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8870) wp.org #24 13 too low 12 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #22 ↓2 10 too low 13 PublishPress Capabilities: User Role Access Control, Admin Area Permissions 90K+ · 4.7★ (143) wp.org #17 ↓1 4 too low 14 Autoptimize 800K+ · 4.7★ (1428) wp.org #23 9 too low 15 PublishPress Blocks – Block Controls, Block Visibility, Block Permissions 20K+ · 4.7★ (204) wp.org #21 6 too low 16 U Update Control 4K+ · 4.4★ (17) wp.org #10 ↓1 6 too high 17 Mediavine Control Panel 10K+ · 4.2★ (5) wp.org #8 9 too high 18 Simple Revision Control 1K+ · 3.8★ (13) wp.org #18 ↓2 19 Civic Cookie Control 2K+ · 3.9★ (7) wp.org #14 ↓1 5 too high 20 Menu Visibility Control 700+ · 5.0★ (3) wp.org #12 ↓1 8 too high 21 Image Quality Control | Still BE 400+ · 5.0★ (4) wp.org #19 ↑1 2 too high 22 SureMembers – Membership & Content Restriction Plugin 2K+ · 5.0★ (2) wp.org #20 ↑1 2 too high 23 Jupiter X Core 70K+ · 1.9★ (9) wp.org #4 19 too high 24 Hester Core 10K+ · 2.5★ (2) wp.org #11 ↓1 13 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.