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wp.org search vs our merit ranking: “create multiple at once”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “create multiple at once”, we and wp.org disagree on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Product Table for WooCommerce – Add Multiple Products to Cart shows at wp.org #17 but places #23 on merit, a gap of 6 places. Its 400+ installs carry it up the search order; its 4.8★ average from 24 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #3 2 too low 2 Create 6K+ · 4.3★ (25) wp.org #1 1 too high 3 WooCommerce 7M+ · 4.5★ (4833) wp.org #4 1 too low 4 MaxButtons – Create buttons 70K+ · 4.9★ (1093) wp.org #6 2 too low 5 The Events Calendar 600K+ · 4.2★ (2463) wp.org #5 6 WP Create Multiple Posts & Pages 1K+ · 4.9★ (10) wp.org #2 4 too high 7 LearnPress – WordPress LMS Plugin for Create and Sell Online Courses 70K+ · 4.3★ (597) wp.org #7 8 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #8 9 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #9 ↑1 10 Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ · 4.9★ (4358) wp.org #10 ↓1 11 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #12 ↑2 1 too low 12 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #15 ↓2 3 too low 13 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #14 ↓3 1 too low 14 Polylang 900K+ · 4.7★ (3004) wp.org #13 ↑5 1 too high 15 Modular DS: Monitor, update, and backup multiple websites 40K+ · 5.0★ (133) wp.org #11 ↑1 4 too high 16 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #18 ↓1 2 too low 17 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (617) wp.org #19 2 too low 18 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #23 ↑1 5 too low 19 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #24 5 too low 20 Multiple Columns for Gravity Forms 10K+ · 4.5★ (30) wp.org #16 ↓1 4 too high 21 Wishlist for WooCommerce: Multiple Wishlists per Customer 2K+ · 4.9★ (53) wp.org #22 1 too low 22 Domain Mapping System | Create Microsites with Multiple Alias Domains (multisite optional) 2K+ · 4.5★ (56) wp.org #20 2 too high 23 Product Table for WooCommerce – Add Multiple Products to Cart 400+ · 4.8★ (24) wp.org #17 ↓1 6 too high 24 Linguator – AI Auto Translate & Create Multilingual Sites 3K+ · 4.6★ (20) wp.org #21 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.