Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “crm connector”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “crm connector”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

FormsCRM – Connect Forms to CRM directly shows at wp.org #9 but places #17 on merit, a gap of 8 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More places #10 on merit, 4.9★ from 973 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #1 2 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #3 ↑1 1 too low 3 WP Zoho for Contact Form 7, WPForms, Elementor, Formidable and Ninja Forms – CRM, Bigin 3K+ · 5.0★ (44) wp.org #2 ↑1 1 too high 4 CRM Perks Integration for Gravity Forms and Salesforce 1K+ · 4.9★ (139) wp.org #5 ↑1 1 too low 5 Connector for Gravity Forms and Google Sheets 3K+ · 4.7★ (66) wp.org #4 ↑1 1 too high 6 Integration for WooCommerce and Zoho CRM, Books, Invoice, Inventory, Bigin 1K+ · 5.0★ (84) wp.org #6 ↓4 7 Groundhogg — CRM, Newsletters, and Marketing Automation 2K+ · 4.8★ (150) wp.org #7 8 Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation 20K+ · 4.9★ (160) wp.org #10 ↓1 2 too low 9 FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce 20K+ · 5.0★ (346) wp.org #14 ↓2 5 too low 10 Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More 40K+ · 4.9★ (973) wp.org #20 ↑2 10 too low 11 WP Gravity Forms Zoho CRM and Bigin 400+ · 5.0★ (25) wp.org #8 ↓1 3 too high 12 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #17 ↓1 5 too low 13 Integration for WooCommerce and Salesforce 200+ · 4.9★ (45) wp.org #12 ↓2 1 too high 14 Integration for Salesforce and Contact Form 7, WPForms, Elementor, Formidable, Ninja Forms 1K+ · 5.0★ (61) wp.org #15 ↓1 1 too low 15 Bit Flows: AI Agent Automation & Integrations for Forms, CRM, eCommerce, Google Sheets, and More 1K+ · 4.9★ (64) wp.org #19 ↓2 4 too low 16 Connect WooCommerce Shop to ERP/CRM, Verifactu and EU/VAT Compliance 900+ · 4.6★ (10) wp.org #11 5 too high 17 FormsCRM – Connect Forms to CRM directly 1K+ · 5.0★ (3) wp.org #9 ↓1 8 too high 18 DoubleScale CRM | All-in-One CRM – Sales, Multi-Channel Marketing, Newsletter, Booking, Helpdesk, Automation, MCP & More 60+ · 5.0★ (7) wp.org #23 5 too low 19 Connector Wizard (formerly LC Wizard) 800+ · 4.3★ (6) wp.org #18 1 too high 20 Integration for Google Sheets and Contact Form 7, WPForms, Elementor, Ninja Forms 1K+ · 5.0★ (2) wp.org #13 7 too high 21 GHL Gravity Bridge – Send Gravity Forms leads to GHL CRM 600+ · 3.7★ (6) wp.org #22 ↓1 1 too low 22 Connector for Propstack 30+ · 5.0★ (2) wp.org #16 ↑3 6 too high 23 GA Connector – CRM & GA integration 10+ · 0.0★ (0) wp.org #24 1 too low 24 GHL Contact Form 7 Bridge – Send Contact Form 7 leads to GHL CRM 400+ · 5.0★ (1) wp.org #21 ↓1 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.