wp.org search vs our merit ranking: “custom export”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “custom export”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Import Export Lite shows at wp.org #11 but places #16 on merit, a gap of 5 places. Its 40K+ installs carry it up the search order; its 4.0★ average from 113 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Custom Sidebars – Dynamic Sidebar Classic Widget Area Manager places #12 on merit, 4.7★ from 1028 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin signals wp.org

Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) wp.org #1 2

Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #2 3

Customizer Export/Import 100K+ · 4.8★ (115) wp.org #3 4

WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #5 ↓1 1 too low 5

Custom Post Type UI 1M+ · 4.6★ (276) wp.org #4 ↑3 1 too high 6

Advanced Order Export For WooCommerce 100K+ · 5.0★ (350) wp.org #7 ↓2 1 too low 7

Export and Import Users and Customers 50K+ · 4.8★ (442) wp.org #8 1 too low 8

Export All URLs 50K+ · 4.6★ (94) wp.org #6 2 too high 9

Import and export users and customers 70K+ · 4.7★ (259) wp.org #9 10

Order Export & Order Import for WooCommerce 50K+ · 4.7★ (337) wp.org #12 2 too low 11

ECS – Ele Custom Skin for Elementor 100K+ · 4.6★ (117) wp.org #10 1 too high 12

Custom Sidebars – Dynamic Sidebar Classic Widget Area Manager 100K+ · 4.7★ (1028) wp.org #17 5 too low 13

Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (413) wp.org #15 ↑1 2 too low 14

WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1916) wp.org #16 ↓3 2 too low 15

WooCommerce 7M+ · 4.5★ (4833) wp.org #18 3 too low 16

WP Import Export Lite 40K+ · 4.0★ (113) wp.org #11 5 too high 17

Secure Custom Fields 100K+ · 4.8★ (69) wp.org #13 ↑1 4 too high 18

Export Media URLs 7K+ · 5.0★ (29) wp.org #14 ↑1 4 too high 19

BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #21 ↑1 2 too low 20

WP All Export – Product Export Add-On for WooCommerce 10K+ · 4.5★ (24) thin reviews wp.org #19 1 too high 21

Export Products, Orders & Customers for WooCommerce 2K+ · 4.6★ (14) thin reviews wp.org #22 ↓1 1 too low 22

MB Custom Post Types & Custom Taxonomies 10K+ · 4.7★ (13) thin reviews wp.org #24 2 too low 23

WP All Export – Order Export for WooCommerce 3K+ · 3.9★ (8) thin reviews wp.org #23 24

Export Single Post Page 3K+ · 4.7★ (3) thin reviews wp.org #20 4 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.