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wp.org search vs our merit ranking: “deadlines”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “deadlines”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Simple Countdown Timer – Sales, Launch and Event Countdowns shows at wp.org #4 but places #18 on merit, a gap of 14 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Event Booking Manager for WooCommerce – Sell Tickets, Event Registration, RSVP & Event Calendar places #10 on merit, 4.5★ from 167 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Spectra Legacy – Gutenberg Blocks 1M+ · 4.7★ (1872) wp.org #1 2 HurryTimer – An Scarcity and Urgency Countdown Timer for WordPress & WooCommerce 20K+ · 4.8★ (170) wp.org #2 3 Finale Lite – Sales Countdown Timer & Discount for WooCommerce 3K+ · 4.7★ (151) wp.org #5 ↓1 2 too low 4 Shipping Simulator for WooCommerce 6K+ · 5.0★ (40) wp.org #6 ↑9 2 too low 5 Booking Package 10K+ · 4.0★ (15) wp.org #3 ↑2 2 too high 6 Project Manager – AI Powered Project Management, Task Management, Kanban Board & Time Tracker 5K+ · 3.8★ (187) wp.org #8 ↓1 2 too low 7 Simple Job Board 10K+ · 4.7★ (133) wp.org #11 ↓1 4 too low 8 FluentBoards – Project Management, Task Management, Goal Tracking, Kanban Board, and, Team Collaboration 6K+ · 5.0★ (25) wp.org #7 ↓1 1 too high 9 Return Refund and Exchange For WooCommerce 4K+ · 4.7★ (124) wp.org #12 ↓1 3 too low 10 Event Booking Manager for WooCommerce – Sell Tickets, Event Registration, RSVP & Event Calendar 6K+ · 4.5★ (167) wp.org #15 ↓1 5 too low 11 Cart Notices for WooCommerce 2K+ · 5.0★ (41) wp.org #13 ↓4 2 too low 12 EU Withdrawal and Legal Guarantee Compliance 1K+ · 5.0★ (17) wp.org #9 ↓1 3 too high 13 JobWP – Job Board Plugin for WordPress | Job Listings, Career Page & Applications 1K+ · 5.0★ (21) wp.org #10 ↑3 3 too high 14 Cool Timeline (Horizontal & Vertical Timeline) 20K+ · 4.7★ (333) wp.org #23 ↑1 9 too low 15 Missed Scheduled Posts Publisher by WPBeginner 20K+ · 4.9★ (60) wp.org #17 ↓1 2 too low 16 Registrations for the Events Calendar – Event Registration Plugin 7K+ · 5.0★ (103) wp.org #22 6 too low 17 Spectra Blocks – AI Website Builder for the Block Editor 60K+ · 4.6★ (53) wp.org #24 ↓6 7 too low 18 Simple Countdown Timer – Sales, Launch and Event Countdowns 1K+ · 5.0★ (2) wp.org #4 ↓1 14 too high 19 The Future Is Now 1K+ · 4.7★ (14) wp.org #21 ↓2 2 too low 20 Taskbuilder – Project Management & Task Management Tool With Kanban Board 700+ · 4.7★ (7) wp.org #19 1 too high 21 Convertful – Your Ultimate On-Site Conversion Tool 3K+ · 4.3★ (6) wp.org #14 ↓2 7 too high 22 Direct Checkout – Quick View – Buy Now For WooCommerce 1K+ · 5.0★ (3) wp.org #20 ↑1 2 too high 23 Local Pickup for WooCommerce 1K+ · 5.0★ (2) wp.org #16 ↑1 7 too high 24 F FameTheme Demo Importer 30K+ · 5.0★ (1) wp.org #18 ↑2 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.