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wp.org search vs our merit ranking: “different menu”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “different menu”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Ollie Menu Designer shows at wp.org #8 but places #16 on merit, a gap of 8 places. Its 6K+ installs carry it up the search order; its 5.0★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Admin and Site Enhancements (ASE) places #11 on merit, 5.0★ from 423 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Admin Menu Editor 300K+ · 4.6★ (312) wp.org #1 2 Nav Menu Roles 70K+ · 4.9★ (219) wp.org #2 ↑6 3 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #3 ↑1 4 Responsive Menu – Mobile Menu & Hamburger Menu Builder 70K+ · 4.5★ (576) wp.org #4 ↓2 5 WP Mobile Menu – The Mobile-Friendly Responsive Menu 70K+ · 4.7★ (256) wp.org #6 ↓3 1 too low 6 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #10 ↑1 4 too low 7 WP Responsive Menu 30K+ · 4.3★ (100) wp.org #7 ↓1 8 Simple Floating Menu 10K+ · 5.0★ (38) wp.org #9 1 too low 9 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1013) wp.org #11 ↑4 2 too low 10 Different Menu in Different Pages – Conditional Menu 3K+ · 4.2★ (19) wp.org #5 5 too high 11 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #22 ↑2 11 too low 12 Advanced Sidebar Menu 10K+ · 4.5★ (37) wp.org #12 ↓2 13 Five Star Restaurant Menu and Food Ordering 5K+ · 4.6★ (107) wp.org #19 6 too low 14 WPB Accordion Menu – Collapsible Vertical Sidebar Responsive Mobile Menu – WooCommerce Category Accordion 10K+ · 4.4★ (54) wp.org #16 ↑1 2 too low 15 Food Menu – Restaurant Menu & Online Ordering for WooCommerce 2K+ · 5.0★ (24) wp.org #14 ↓1 1 too high 16 Ollie Menu Designer 6K+ · 5.0★ (8) wp.org #8 ↓1 8 too high 17 Restaurant Menu and Food Ordering 2K+ · 4.5★ (15) wp.org #13 ↓1 4 too high 18 Groovy Menu Plugin (Free) 4K+ · 3.6★ (25) wp.org #21 3 too low 19 Bubble Menu – Floating Button Menu with Sticky Navigation 1K+ · 4.2★ (9) wp.org #18 1 too high 20 Import Export Menu 3K+ · 4.4★ (10) wp.org #20 21 Ship to a Different Address Checked/Unchecked for WooCommerce 500+ · 5.0★ (4) wp.org #17 ↓1 4 too high 22 Menu Visibility Control 700+ · 5.0★ (3) wp.org #15 7 too high 23 Menu Caching 400+ · 5.0★ (4) wp.org #23 ↓1 24 F12 Floating Menu, sticky menu for WordPress 300+ · 5.0★ (4) wp.org #24 ↓1

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.