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wp.org search vs our merit ranking: “disable iframe”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “disable iframe”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Smart LazyLoad – Lazy Load Images, Videos and Iframes shows at wp.org #10 but places #19 on merit, a gap of 9 places. Its 400+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Advanced iFrame 40K+ · 4.4★ (54) wp.org #1 2 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #2 ↑1 3 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #4 1 too low 4 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #5 1 too low 5 LazyLoad Plugin – Lazy Load Images, Videos, and Iframes 100K+ · 4.2★ (139) wp.org #3 ↓1 2 too high 6 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #7 ↓1 1 too low 7 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229) wp.org #6 ↑1 1 too high 8 Firelight Lightbox 200K+ · 4.8★ (361) wp.org #8 ↑1 9 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #11 ↑1 2 too low 10 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #9 ↓1 1 too high 11 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #12 ↓1 1 too low 12 a3 Lazy Load 80K+ · 4.3★ (148) wp.org #14 2 too low 13 WPFront Scroll Top 200K+ · 4.9★ (142) wp.org #17 ↓1 4 too low 14 Advanced Responsive Video Embedder for Rumble, Odysee, YouTube, Vimeo, Kick … 20K+ · 4.2★ (169) wp.org #18 4 too low 15 3D FlipBook – PDF Embedder, PDF Flipbook Viewer, Flipbook Image Gallery 70K+ · 4.8★ (182) wp.org #24 9 too low 16 WPC Smart Compare for WooCommerce 70K+ · 4.5★ (44) wp.org #19 3 too low 17 Lightbox & Modal Popup WordPress Plugin – FooBox 100K+ · 3.9★ (95) wp.org #20 ↑1 3 too low 18 MyCryptoCheckout – Bitcoin, Ethereum, and 100+ altcoins for WooCommerce 8K+ · 4.3★ (49) wp.org #23 5 too low 19 Smart LazyLoad – Lazy Load Images, Videos and Iframes 400+ · 5.0★ (5) wp.org #10 9 too high 20 LWS Optimize – All-in-One Speed Booster & Cache Tools 20K+ · 4.6★ (9) wp.org #16 ↑1 4 too high 21 SpeedyCache – Cache, Optimization, Performance 500K+ · 4.4★ (30) wp.org #22 1 too low 22 Hostinger Tools 3M+ · 3.5★ (40) wp.org #13 9 too high 23 WP Anti-Clickjack 3K+ · 5.0★ (3) wp.org #21 ↓1 2 too high 24 WP Consent API 200K+ · 5.0★ (2) wp.org #15 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.