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wp.org search vs our merit ranking: “display within countries”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “display within countries”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WooCommerce Stripe Payment Gateway shows at wp.org #5 but places #12 on merit, a gap of 7 places. Its 700K+ installs carry it up the search order; its 3.1★ average from 237 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Price Based on Country for WooCommerce 20K+ · 4.8★ (262) wp.org #1 2 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5043) wp.org #2 3 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #3 4 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7522) wp.org #6 2 too low 5 Payment Plugins for Stripe WooCommerce 100K+ · 4.8★ (303) wp.org #8 3 too low 6 WooCommerce PayPal Payments 800K+ · 2.9★ (586) wp.org #4 2 too high 7 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #10 3 too low 8 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #9 1 too low 9 iQ Block Country 20K+ · 3.9★ (166) wp.org #7 2 too high 10 Germanized for WooCommerce 70K+ · 4.8★ (496) wp.org #13 3 too low 11 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #14 3 too low 12 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #5 7 too high 13 Checkout Field Manager (Checkout Manager) for WooCommerce 80K+ · 4.5★ (784) wp.org #18 5 too low 14 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #16 2 too low 15 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #20 5 too low 16 WP Store Locator 40K+ · 4.8★ (312) wp.org #21 5 too low 17 Country Based Restrictions for WooCommerce 5K+ · 4.5★ (52) wp.org #11 6 too high 18 Click to Chat – HoliThemes 600K+ · 4.8★ (131) wp.org #15 3 too high 19 Login Lockdown & Protection 100K+ · 4.3★ (61) wp.org #12 7 too high 20 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #22 2 too low 21 R Restrict Products by Country & Country Catalogs for WooCommerce 200+ · 4.7★ (15) wp.org #17 4 too high 22 Advanced IP Blocker 3K+ · 4.9★ (27) wp.org #24 2 too low 23 Blocks for ACF Fields — Display Custom Fields in the Block Editor 2K+ · 4.9★ (13) wp.org #23 24 Wawp Country Code & Chat Widget for WooCommerce 400+ · 0.0★ (0) wp.org #19 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.