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wp.org search vs our merit ranking: “drop shipping companies”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “drop shipping companies”, we and wp.org disagree on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Parcel2Go Shipping shows at wp.org #5 but places #16 on merit, a gap of 11 places. Its 200+ installs carry it up the search order; its 2.6★ average from 13 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Checkout Field Editor for WooCommerce – Checkout Manager places #9 on merit, 4.9★ from 165 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WebToffee WooCommerce PDF Invoices, Packing Slips, Delivery Notes & Shipping Labels 50K+ · 4.9★ (285) wp.org #2 ↑1 wp.org ranks it 1 place below merit 2 Flexible Checkout Fields for WooCommerce – WooCommerce Checkout Manager 80K+ · 4.7★ (296) wp.org #4 wp.org ranks it 2 places below merit 3 Germanized for WooCommerce 70K+ · 4.8★ (496) wp.org #6 wp.org ranks it 3 places below merit 4 Advanced Order Export For WooCommerce 100K+ · 5.0★ (351) wp.org #7 wp.org ranks it 3 places below merit 5 DHL Shipping Germany for WooCommerce 4K+ · 4.0★ (47) wp.org #3 ↑2 wp.org ranks it 2 places above merit 6 SamedayCourier Shipping 4K+ · 2.7★ (14) wp.org #1 wp.org ranks it 5 places above merit 7 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (518) wp.org #10 wp.org ranks it 3 places below merit 8 Dokan: AI Powered WooCommerce Multivendor Marketplace Solution – Build Your Own Amazon, eBay, Etsy 30K+ · 4.6★ (769) wp.org #11 ↓2 wp.org ranks it 3 places below merit 9 Checkout Field Editor for WooCommerce – Checkout Manager 20K+ · 4.9★ (165) wp.org #17 ↑1 wp.org ranks it 8 places below merit 10 WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer 10K+ · 4.8★ (54) wp.org #14 ↓3 wp.org ranks it 4 places below merit 11 Product Tabs for WooCommerce 10K+ · 4.7★ (69) wp.org #15 ↓2 wp.org ranks it 4 places below merit 12 EmailKit – Email Customizer for WooCommerce & WP 70K+ · 4.7★ (15) wp.org #8 ↑4 wp.org ranks it 4 places above merit 13 WPify Woo – Withdrawal, CRN/VAT, QR payments, Heureka and more for WooCommerce 5K+ · 4.9★ (49) wp.org #13 ↑1 14 Conditional Payments for WooCommerce 10K+ · 4.6★ (28) wp.org #16 ↓1 wp.org ranks it 2 places below merit 15 Checkout Field Editor (Checkout Manager) for WooCommerce 2K+ · 4.7★ (40) wp.org #18 ↑1 wp.org ranks it 3 places below merit 16 Parcel2Go Shipping 200+ · 2.6★ (13) wp.org #5 wp.org ranks it 11 places above merit 17 Epeken All Kurir for Woocommerce 400+ · 4.7★ (24) wp.org #20 ↑1 wp.org ranks it 3 places below merit 18 Vanquish Shipping Tracking – Order Tracking & Carrier Links for WooCommerce 40+ · 5.0★ (5) wp.org #12 ↑4 wp.org ranks it 6 places above merit 19 Sendle Shipping Plugin 700+ · 3.2★ (9) wp.org #9 ↓1 wp.org ranks it 10 places above merit 20 Simple Shipping Labels for WooCommerce 1K+ · 5.0★ (7) wp.org #22 wp.org ranks it 2 places below merit 21 StoreGrowth – Upsell, BOGO, Quick View, Direct Checkout & Side Cart for WooCommerce 2K+ · 5.0★ (7) wp.org #24 wp.org ranks it 3 places below merit 22 DEPRECATED – Shipmondo – A complete shipping solution for WooCommerce 4K+ · 3.0★ (8) wp.org #23 wp.org ranks it 1 place below merit 23 Pósturinn\'s Shipping with WooCommerce 500+ · 0.0★ (0) wp.org #21 ↑3 wp.org ranks it 2 places above merit 24 Customize My Account Page 500+ · 5.0★ (1) wp.org #19 ↑1 wp.org ranks it 5 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.