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wp.org search vs our merit ranking: “e commerce filter”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “e commerce filter”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Up2pay e-Transactions WooCommerce Payment Gateway shows at wp.org #3 but places #19 on merit, a gap of 16 places. Its 4K+ installs carry it up the search order; its 2.3★ average from 13 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance places #6 on merit, 4.8★ from 2617 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Product Filter for WooCommerce by WBW 50K+ · 4.8★ (325) wp.org #1 2 Widgets for Google Reviews 1M+ · 4.9★ (2667) wp.org #2 3 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #4 ↑3 1 too low 4 Smart Manager – Bulk Edit for WooCommerce 10K+ · 4.4★ (288) wp.org #8 ↓3 4 too low 5 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #11 ↑8 6 too low 6 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #13 7 too low 7 YITH WooCommerce Ajax Product Filter 70K+ · 3.5★ (98) wp.org #6 ↓2 1 too high 8 Post Types Order 600K+ · 4.5★ (296) wp.org #10 ↓2 2 too low 9 BjornTech Swish for WooCommerce 2K+ · 4.6★ (20) wp.org #5 ↓2 4 too high 10 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #16 ↓1 6 too low 11 Product Feed Manager for WooCommerce – CTX Feed – Support 220+ Shopping, AI & Social Channels 90K+ · 4.6★ (838) wp.org #17 ↓7 6 too low 12 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #12 ↓1 13 The Events Calendar 600K+ · 4.2★ (2462) wp.org #18 ↓6 5 too low 14 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #19 ↑4 5 too low 15 Perfect Brands for WooCommerce 40K+ · 4.7★ (414) wp.org #20 ↓4 5 too low 16 Parsi Date | بسته فارسی ساز وردپرس و ووکامرس پارسی دیت 100K+ · 4.6★ (131) wp.org #15 ↑7 1 too high 17 Event Tickets and Registration 90K+ · 3.5★ (236) wp.org #14 3 too high 18 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #23 ↓2 5 too low 19 Up2pay e-Transactions WooCommerce Payment Gateway 4K+ · 2.3★ (13) wp.org #3 ↓1 16 too high 20 Furgonetka.pl: Przesyłki & Narzędzia e-commerce 7K+ · 2.9★ (14) wp.org #7 ↓1 13 too high 21 ShipWorks Connector for Woocommerce 200+ · 4.8★ (10) wp.org #22 ↓4 1 too low 22 Verge3D Publishing and E-Commerce 400+ · 4.0★ (4) wp.org #9 13 too high 23 WPSSO Commerce Manager Catalog Feed XML 90+ · 5.0★ (3) wp.org #24 ↓4 1 too low 24 RoleMaster Suite – User Role Editor for E-Commerce, Membership & Admin Panel 700+ · 3.7★ (3) wp.org #21 ↓4 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.