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wp.org search vs our merit ranking: “ecommerce shopping cart”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “ecommerce shopping cart”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

DHL eCommerce (Benelux) for WooCommerce shows at wp.org #13 but places #23 on merit, a gap of 10 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

SureCart – Ecommerce Made Easy For Selling Physical Products, Digital Downloads, Subscriptions, Donations, & Payments places #10 on merit, 4.8★ from 289 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Ecwid by Lightspeed Ecommerce Shopping Cart 20K+ · 4.5★ (228) wp.org #1 ↑1 2 WooCommerce 7M+ · 4.5★ (4,835) wp.org #2 ↓1 3 Simple Shopping Cart 10K+ · 4.6★ (215) wp.org #3 4 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #4 5 WP EasyCart: Shopping Cart and eCommerce Store 3K+ · 4.5★ (206) wp.org #6 wp.org ranks it 1 place below merit 6 eCommerce Product Catalog 7K+ · 4.7★ (270) wp.org #8 ↓3 wp.org ranks it 2 places below merit 7 Menu Cart for WooCommerce 70K+ · 4.6★ (99) wp.org #7 ↑1 8 FluentCart – Online Store Builder & eCommerce Checkout 9K+ · 4.5★ (47) wp.org #5 ↑2 wp.org ranks it 3 places above merit 9 ShopEngine – All-in-One Elementor WooCommerce Builder with eCommerce Templates & Woo Widgets 100K+ · 4.6★ (212) wp.org #14 ↓2 wp.org ranks it 5 places below merit 10 SureCart – Ecommerce Made Easy For Selling Physical Products, Digital Downloads, Subscriptions, Donations, & Payments 80K+ · 4.8★ (289) wp.org #16 ↓2 wp.org ranks it 6 places below merit 11 Product Feed for Google Shopping, Microsoft Advertising and 40+ Channels for WooCommerce Merchant 2K+ · 4.8★ (87) wp.org #12 wp.org ranks it 1 place below merit 12 Abandoned Cart Lite for WooCommerce 20K+ · 4.1★ (84) wp.org #11 wp.org ranks it 1 place above merit 13 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2,528) wp.org #22 wp.org ranks it 9 places below merit 14 WP Menu Cart 8K+ · 4.8★ (23) wp.org #10 wp.org ranks it 4 places above merit 15 WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer 10K+ · 4.8★ (54) wp.org #18 ↓1 wp.org ranks it 3 places below merit 16 Quiz Builder for WooCommerce – Product Recommendations 2K+ · 5.0★ (102) wp.org #24 ↓2 wp.org ranks it 8 places below merit 17 Easy PayPal Shopping Cart 1K+ · 3.9★ (15) wp.org #9 wp.org ranks it 8 places above merit 18 Simple Sticky Add To Cart For WooCommerce 800+ · 4.3★ (39) wp.org #19 ↓1 wp.org ranks it 1 place below merit 19 Eway Payment Gateway 800+ · 4.3★ (15) wp.org #21 ↓1 wp.org ranks it 2 places below merit 20 Continue Shopping for WooCommerce 4K+ · 4.3★ (12) wp.org #20 ↓1 21 Enhanced Ecommerce Google Analytics for WooCommerce 1K+ · 5.0★ (6) wp.org #17 ↓1 wp.org ranks it 4 places above merit 22 WPC Sticky Add To Cart for WooCommerce 2K+ · 5.0★ (4) wp.org #15 wp.org ranks it 7 places above merit 23 DHL eCommerce (Benelux) for WooCommerce 2K+ · 5.0★ (2) wp.org #13 wp.org ranks it 10 places above merit 24 Flexible Wishlist for WooCommerce – Ecommerce Wishlist & Save for later 700+ · 4.4★ (5) wp.org #23 ↓2 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.