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wp.org search vs our merit ranking: “ecommerce wishlist”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “ecommerce wishlist”, we agree with wp.org on the top plugin, and our order differs from theirs on 16 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Flexible Wishlist for WooCommerce – Ecommerce Wishlist & Save for later shows at wp.org #3 but places #17 on merit, a gap of 14 places. Its 700+ installs carry it up the search order; its 4.4★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress places #9 on merit, 4.6★ from 1170 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 TI WooCommerce Wishlist 100K+ · 4.7★ (503) wp.org #1 ↑1 2 YITH WooCommerce Wishlist 400K+ · 3.9★ (262) wp.org #2 ↓1 3 ShopEngine – All-in-One Elementor WooCommerce Builder with eCommerce Templates & Woo Widgets 100K+ · 4.6★ (212) wp.org #7 ↓1 4 too low 4 Wishlist for WooCommerce: Multiple Wishlists per Customer 2K+ · 4.9★ (53) wp.org #6 ↑1 2 too low 5 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (185) wp.org #8 ↑1 3 too low 6 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #10 ↑4 4 too low 7 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #17 10 too low 8 Wishlist for WooCommerce 800+ · 4.7★ (6) wp.org #4 4 too high 9 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #23 14 too low 10 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3158) wp.org #19 ↓8 9 too low 11 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (518) wp.org #21 ↑2 10 too low 12 Enable Media Replace 600K+ · 4.4★ (302) wp.org #16 ↓4 4 too low 13 Product Gallery Slider, Additional Variation Images for WooCommerce 20K+ · 4.6★ (160) wp.org #18 5 too low 14 Tutor LMS – eLearning and online course solution 100K+ · 4.4★ (590) wp.org #22 ↓6 8 too low 15 ProfilePress – Paid Membership, Online Courses (LMS), Ecommerce, User Registration & Login Form, User Profile & Restrict Content 100K+ · 3.1★ (938) wp.org #15 16 Wishlist 300+ · 3.8★ (13) wp.org #5 11 too high 17 Flexible Wishlist for WooCommerce – Ecommerce Wishlist & Save for later 700+ · 4.4★ (5) wp.org #3 14 too high 18 StoreEngine — Complete eCommerce Solution with Memberships, Licensing, Affiliates & More 700+ · 5.0★ (17) wp.org #12 ↑10 6 too high 19 Tag Pilot FREE – Google Tag Manager Integration for WooCommerce 1K+ · 5.0★ (8) wp.org #9 ↓1 10 too high 20 Premmerce Wishlist for WooCommerce 100+ · 3.7★ (3) wp.org #13 ↓3 7 too high 21 Wishlist for WooCommerce 1K+ · 0.0★ (0) wp.org #14 ↓1 7 too high 22 eCommerce Wishlist 10+ · 5.0★ (1) wp.org #11 11 too high 23 Memberships and User Profiles for WooCommerce – ProfileGrid WooCommerce Integration 300+ · 5.0★ (1) wp.org #20 ↓2 3 too high 24 ShopEngine Gutenberg WooCommerce Builder Blocks Addon – All in One WooCommerce Solution 3K+ · 5.0★ (1) wp.org #24 ↓5

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.