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wp.org search vs our merit ranking: “edd counter”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “edd counter”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Counten- Sale Counter Advanced shows at wp.org #15 but places #21 on merit, a gap of 6 places. Its 200+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #1 ↑1 2 HappyAddons for Elementor – 160 Elementor Widgets, GSAP Animations & Templates 400K+ · 4.8★ (489) wp.org #2 ↓1 3 Import and export users and customers 70K+ · 4.7★ (259) wp.org #4 1 too low 4 Element Pack Addons for Elementor – MCP & AI-Ready Elementor Widgets, Elementor Templates, Elementor Addons 100K+ · 4.7★ (284) wp.org #5 1 too low 5 404 Solution 10K+ · 4.9★ (44) wp.org #7 2 too low 6 WP Views Counter 2K+ · 5.0★ (5) wp.org #3 3 too high 7 Icegram Mailer – Reliable Email Deliverability, No-Code SMTP Replacement & Email Logs for WordPress 2K+ · 4.9★ (16) wp.org #9 2 too low 8 Nexter Extension – Security, Performance, Code Snippets & Site Toolkit 10K+ · 4.7★ (13) wp.org #8 9 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #6 3 too high 10 CM Download Manager – Organize, Protect & Share Files in WordPress 100+ · 3.9★ (43) wp.org #11 ↓1 1 too low 11 Infinite Uploads – Offload, Optimize & Organize Your Media Library 800+ · 4.4★ (20) wp.org #13 2 too low 12 BotBlocker Security – Complete security platform 3K+ · 5.0★ (11) wp.org #12 ↓3 13 Milo Subscriptions – Subscriptions for WooCommerce and Recurring Payments 200+ · 5.0★ (10) wp.org #14 ↓2 1 too low 14 La Sentinelle antispam 3K+ · 5.0★ (21) wp.org #22 ↓1 8 too low 15 WebChange Detector: Visual Regression Testing & Visual Checks After Updates 300+ · 5.0★ (4) wp.org #10 ↑1 5 too high 16 Double Youpï Refined Admin Dashboard – Admin Theme with Dark Mode & Media Folders 100+ · 5.0★ (5) wp.org #17 ↑1 1 too low 17 E Easy Digital Downloads HSS Extension for Streaming Video 10+ · 5.0★ (4) wp.org #23 6 too low 18 Query All The Post Types 30+ · 5.0★ (3) wp.org #21 ↓1 3 too low 19 Postomatic — · 5.0★ (2) wp.org #20 ↓1 1 too low 20 ComboBlocks — Block Library & Page Builder 100+ · 0.0★ (0) wp.org #16 ↓2 4 too high 21 Counten- Sale Counter Advanced 200+ · 0.0★ (0) wp.org #15 ↓2 6 too high 22 Conversions Extensions 80+ · 0.0★ (0) wp.org #18 ↓2 4 too high 23 Coupon Counter for EDD 10+ · 0.0★ (0) wp.org #19 ↓2 4 too high 24 Web Plura Operation Guard – Site Operations & Update Readiness Checker — · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.