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wp.org search vs our merit ranking: “exception reporting”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “exception reporting”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

New Relic Reporting for WordPress shows at wp.org #7 but places #20 on merit, a gap of 13 places. Its 500+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Easy Digital Downloads – eCommerce Payments and Subscriptions made easy places #12 on merit, 4.7★ from 592 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #1 2 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (760) wp.org #2 3 Analytify – Google Analytics 4 Tracking and Reporting in WordPress 20K+ · 4.7★ (488) wp.org #3 4 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14,389) wp.org #5 wp.org ranks it 1 place below merit 5 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #4 wp.org ranks it 1 place above merit 6 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #8 ↑2 wp.org ranks it 2 places below merit 7 Sucuri Security – Auditing, Malware Scanner and Security Hardening 600K+ · 4.2★ (386) wp.org #6 wp.org ranks it 1 place above merit 8 Asset CleanUp: Page Speed Booster 100K+ · 4.9★ (1,564) wp.org #12 wp.org ranks it 4 places below merit 9 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #10 ↑3 wp.org ranks it 1 place below merit 10 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3,159) wp.org #13 ↓4 wp.org ranks it 3 places below merit 11 SupportCandy – Helpdesk, Support Ticket System & AI Chatbot 10K+ · 4.9★ (289) wp.org #14 wp.org ranks it 3 places below merit 12 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #18 ↓1 wp.org ranks it 6 places below merit 13 Nested Pages 90K+ · 4.7★ (126) wp.org #15 ↓1 wp.org ranks it 2 places below merit 14 Cookiebot – Cookie Banner & Cookie Consent for GDPR, CCPA & Google Consent Mode 100K+ · 4.4★ (440) wp.org #19 wp.org ranks it 5 places below merit 15 E Error Log Monitor 20K+ · 4.3★ (48) wp.org #11 wp.org ranks it 4 places above merit 16 Headers Security Advanced & HSTS WP 90K+ · 4.9★ (79) wp.org #22 ↓1 wp.org ranks it 6 places below merit 17 YaySMTP – WP Mail SMTP with Email Logs, Tracking & Reports 10K+ · 4.9★ (45) wp.org #20 ↓2 wp.org ranks it 3 places below merit 18 License Manager for WooCommerce 6K+ · 4.6★ (147) wp.org #23 ↓1 wp.org ranks it 5 places below merit 19 European VAT Compliance Assistant for WooCommerce 3K+ · 4.8★ (26) wp.org #21 ↓1 wp.org ranks it 2 places below merit 20 New Relic Reporting for WordPress 500+ · 5.0★ (4) wp.org #7 wp.org ranks it 13 places above merit 21 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 4K+ · 5.0★ (24) wp.org #24 ↓1 wp.org ranks it 3 places below merit 22 BugSnag Error Monitoring plugin 2K+ · 3.7★ (9) wp.org #9 ↓1 wp.org ranks it 13 places above merit 23 BitFire Security – Firewall, Malware Scanner, Bot Blocker, Login Protection 300+ · 5.0★ (8) wp.org #16 ↓1 wp.org ranks it 7 places above merit 24 TaxJar – Sales Tax Automation for WooCommerce 5K+ · 2.6★ (28) wp.org #17 ↓1 wp.org ranks it 7 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.